This is how we drink our wine
The Hungarian Tourism Agency (MTÜ) and the National Council of Wine Communities (HNT) have developed the new marketing communication strategy for Hungarian wines together. Both organisations have had market research done, in order to see clearly as regards the wine drinking habits of Hungarians. In general we can say that the results revealed: Hungarians basically like Hungarian wines and spritzer is a real Hungaricum product.
The studies have also found that wine tourism needs to be developed if we want to popularise Hungarian wines among foreigners; what is more, wine tourism can also serve as one of the pillars of collective marketing efforts in the domestic market. HNT president Ottó Légli told in connection with the 1,500-person representative survey: it was another step taken in the direction of conscious strategy planning. The next step will be learning how wineries see their own position in the market. //
Ottó Légli
president
HNT
Related news
EPR and DRS pose challenges for the Hungarian wine industry
The newly introduced Extended Producer Responsibility System (EPR) and the…
Read more >Csányi Winery enters a new era
Csányi Pincészet, the largest winery in the Villány wine region…
Read more >MTÜ: As of today, rural confectioners can apply for HUF 800 million in support
Nearly eight hundred rural confectioneries across the country can apply…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >