It is our actions and not our words that define who we are

In past decades the majority of companies turned to market researchers if they wanted to understand their customers better. Most of these market researchers surveyed the market with questionnaires and business decisions were based on the results. The problem with this type of market research is that consumers often say one thing and do another. For decades dunnhumby has been working on helping manufacturers and retailers understand buyers worldwide. Their SHOP database is used to analyse the shopping habits of Tesco customers. dunnhumby was founded in the UK in 1989 and currently operates in 25 countries on 3 continents. In 1994 when Tesco decided to introduce their new loyalty card to the British market they commissioned dunnhumby with preparing and implementing the programme. Today dunnhumby analyses the habits of 350 million shoppers, cooperating with local companies in each country to facilitate customer-centred business decisions. In Hungary dunnhumby has been working with Tesco and their partners for more than two years. If you would like to learn more about the cooperation with dunnhumby, please write to Infohungary@dunnhumby.com