Full-bodied and alcohol-free: Staropramen 0.0% arrives

By: Trademagazin Date: 2023. 11. 10. 11:52

This year, dry November starts with a surprise, as Borsodi Sörgyár makes the alcohol-free Staropramen 0.0% beer available on a limited basis. Like the other members of the portfolio, Staropramen 0.0% knows no compromises in its taste – it perfectly conveys the full-bodied Czech pilsner taste, and it is also alcohol-free. The new product is available from the beginning of November while stocks last.

In Hungary, consumer demand for non-alcoholic beers is constantly increasing, according to data from the Hungarian Brewers’ Association, the turnover of non-alcoholic unflavored beers increased by 9% in 2022. This trend shows that alcohol-free products are playing an increasingly important role in the lives of consumers, as more and more people are turning to a conscious lifestyle and looking for alcohol-free alternatives.

In line with this trend, Borsodi Sörgyár is expanding its alcohol-free portfolio at the end of this year, in time for “dry November”, with Staropramen 0.0%.