Tesco posts rise in vegan food sales during Veganuary

Tesco has reported an increase in sales of plant-based foods as customers embraced Veganuary.

Brits have also bought 15 per cent more low or no alcohol beer, cider, wine and spirits than they did a year ago thanks to Dry January.

The supermarket says the launch of its largest ever vegan meal deal has helped demand for its Wicked Kitchen plant-based range more than double during Veganuary.

Wicked Kitchen was the first plant-based range to launch in partnership with a UK supermarket in 2018.

Retail Gazette