For TESCO music matters too!

From October 2010 TESCO in-store radio broadcasts new content in every hypermarket. Music has been broadcast in TESCO stores since 2009 by a music channel tailored to the retail chain’s needs, but with the new concept Tesco Radio becomes an in-store tool with calculable advertising spots that practically functions as a real radio station. The new TESCO radio provides information in a more colourful way, making advertising messages more efficient and easier to consume. All the slogans and mood elements reflect the Tesco brand and Tesco Radio reaches all Tesco customers who enter the store 24 hours a day. The radio has presenters who chat with shoppers, it broadcasts lots of music and advertisements every hour and airs programmes about issues such as healthy living or the environment. TESCO’s partner in this renewal is Multirádió Szolgáltató Kft. that not only sells advertising slots, but also helps in planning and making radio spots. Let us enjoy listening to Tesco Radio together!