Tesco stores: this year brings many innovative media solutions!

Tesco Hungary and POS Services Kft. offer as innovative in-store presence to Tesco’s suppliers as possible. An exemplary campaign started in the middle of April, launching HEINEKEN Hungária’s multipacks. Communication activity covered the whole area of the store, from the external entrance door – using ACG Advertising Agency’s plans – to the safety gates to gondola end decoration (with customised decoration) and a pallet presence combined with monitors. Szabina Apjok (Tesco Hungary) and Nikolett Neff (POS Services Kft.) and their colleagues are working on implementing further creative and successful campaigns for suppliers