Consumers want snacks with natural flavours and ingredients

An international survey on sweets and salty snacks found that three quarters of consumers want products with natural flavours and ingredients – these characteristics are more important to them than the calorie, salt or sugar content. Intersnack’s Gábor Szabó told us that the snacks sold in Hungarian stores are in line with international trends, for instance one third of potato crisp sales are realised by low-salt products. The European salty snack market expanded by 2.9 percent last year (sales of various nuts rose by 4.6 percent). Hungary’s per capita snack consumption is 2.4kg, much less than the 3.6kg European average.