Atmedia presents itself with a completely new image

By: Trademagazin Date: 2024. 04. 23. 10:29

At the Digital-Media Hungary conference, Hungary’s market-leading multimedia trading house, Atmedia, appeared with a completely renewed image after 15 years. The purpose of the development was to follow the strategic changes of the sales house, thereby also responding to the dynamically developing market environment.

On January 1, 2010, Atmedia began its operations as a cable TV trading house with only 13 employees and 7 channels. The strategy of the sales house was the aggregation of smaller, long-tail players, for which they adapted their first, well-known, unified communication image. The fish-filled shark visually represented Atmedia’s business model very well: the many small channels could only be strong enough together to offer advertisers an alternative to the larger channels. The company’s business policy was also expressed by the slogan “We offer more and more”, which was a beneficial message to both advertisers and channel owners, and also laid the foundation for the growth of the trading house.