Winter invasion, for the second time

Conducted for the first time last year under the name Budapest Winter Invasion (BWI), the campaign, which attracted a unique pool of 70 participating service providers, generated 25,000 extra guest nights for Budapest.

The hotels that participated in
the successful endeavor opted to continue several months ago, which – based on
the decision of the BWI Steering Committee – prompted organizers to get down to
uniting their forces and financial resources once more this year and to issue a
campaign call yet again using the same name, under identical terms and for the
same period (December 1, 2007 – March 31, 2008). The purpose has also remained
the same: to promote Budapest, the sales of Budapest hotels, the Hungarian
national airlines and the turnover of guest at Budapest Ferihegy Airport in the
off-season.
Essentially, the sales action
offers guests the 4 nights for the price of 3 in participating Budapest hotels.
The cooperating partners of the
marketing action include Budapest's three, four and five star hotels, the Hotel
Association of Hungary, the Hungarian National Tourist Office, Malév Hungarian
Airlines, the Tourism Office of Budapest, Budapest Airport and other tourism
service providers.
Based on guest turnover data and
the results of the previous round, the key target markets of the upcoming BWI
campaign include Germany, the United Kingdom, France, Italy, Austria, Poland,
Ireland, the Nordic countries, Russia, Croatia, Spain, Finland, Romania,
Slovakia, the USA, Jordan, Israel and Serbia.