Tchibo Plaza Roadshow

In April-May and June-July 2012 Tchibo and Wonderduck organised out-of-store activities in 6 Budapest shopping centres (Westend, Mammut, Árkád, MOM, Aréna, and KÖKI Terminál). New Caffisimo coffee machines and Tchibo Espresso coffees were promoted. Promotional package offers and free capsule gifts were used. There were 2 promotional days a week, one week Caffisimo machines were in focus, the other week the two Espresso coffees; two hosts did the tasting sessions. On the tasting session days 3-4 more Caffisimo machines were sold than the daily average and people purchased 50-150 percent more Tchibo Espresso coffees than on simple 2+1 promotion days.