Beyond Meat unveils its ‘most significant renovation to date’

Plant-based pioneer Beyond Meat unveiled Beyond IV, the fourth generation of the company’s signature Beyond Burger and Beyond Beef product. The newest generation of the plant-based beef will replace the existing products sold in retail. The company is rolling out its newest version of the Beyond Burger and Beyond Beef in retailers nationwide starting this spring.

The new recipe is made with avocado oil, has reduced saturated fat, reduced sodium and increased protein, with new nutrient dense plant-based ingredients like red lentil and faba beans.

By removing canola and coconut oils and replacing those with avocado oil, the company said it has achieved a smoother, more neutral flavor and “unlocked an even meatier, beefy flavor,” due to avocado oil’s higher smoke point.

But with avocado oil being a more premium product than the ingredients it’s replacing, the newest iteration will come at a higher price tag.

The revamped recipe come as the plant-based category matures and more consumers are demanding cleaner ingredients in the products it offers.

Food Dive