The amount of advertising spending approached 260 billion forints last year

The total Hungarian advertising spending reached 259.69 billion HUF last year, which is an annual increase of 7.7 percent – the president of the Hungarian Advertising Association said at a professional conference in Budapest.

Gulyás János said that the rate of continuous growth since 2015 has slightly decreased last year, as it exceeded 11 percent in 2016 and 2017, and its total value has not even exceeded the pre-crisis level. According to the head of the organization, the downturn was primarily due to the stagnation of public advertising expenditures within the growing advertising expenditures, but the market advertising expenditures increased. (MTI)