Last year, Black Friday brought more than 43 billion forints in turnover to Hungarian e-commerce in a single night.

By: Trademagazin Date: 2025. 11. 21. 12:53

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

The Hungarian e-commerce sector once again demonstrated its dynamic strength on Black Friday last year: online sales exceeded 43 billion forints in a single night. Electronics remains the most sought-after category and one of the most important pillars of Hungarian exports, thanks to which the country is among the seven largest electronics exporters in Europe. The value of exports reached 36.37 billion euros in 2024 – 6.91 billion euros more than three years earlier. However, strong ties to European supply chains make businesses increasingly sensitive to exchange rate fluctuations and payment terms.

Akcenta experts emphasize that the electronics and technology sector is the most exposed to exchange rate fluctuations, which directly affect profitability. There is a growing interest among exporting companies in hedging foreign exchange rates and stabilizing margins, as fluctuations in EUR/HUF or EUR/USD are immediately reflected in trading results. Importers, on the other hand, actively take advantage of periods of stronger forint, which allows for more favorable procurement and more efficient inventory planning. All this shows that managing foreign exchange risk is now as important for companies as logistics or production planning.

The growth of Hungarian electronics exports clearly shows how closely European supply chains are interconnected. This also means that the stability of margins is not a matter of luck. Companies that actively use hedging instruments gain a clear competitive advantage in the current volatile environment

– says Eduárd Kusala, Commercial Director of Akcenta in Hungary.

According to him, the electronics industry is a good example of how conscious management of currency risk is essential for long-term growth. – Along with the dynamic expansion of electronic commerce, the demand for a stable financial partner who understands the specifics of international transactions is growing. This combination of expertise and practical solutions allows
companies to fully exploit the opportunities offered by the Hungarian technology boom

– adds Kusala.

Akcenta supports exporters and importers with unique exchange rates, fast international payments and currency hedging tools that help companies plan and protect margins during periods of increased market volatility. The importance of such solutions increases with the size of Hungarian electronics trade. The largest market for products remains Germany: in 2024, Hungarian electronics goods worth 13.3 billion euros arrived there, which is almost 37% of total exports. The following important markets – such as the United States (EUR 2.1 billion, 5.9%) and the Czech Republic (EUR 1.7 billion, 4.9%) – show that Hungarian electronics exports are based on a variety of markets with different currency and trade environments. In such an environment, the role of a financial partner that effectively supports companies in everyday international settlements and managing currency risks becomes increasingly valuable.