Alcampo’s private label range grew by 5% last year

Spanish hyper- and supermarket chain Alcampo launched around 281 private label food, drug and perfume products last year, which meant a 5% rise in its private label assortment compared to 2022. Responding to ever-changing market trends, approximately 50% of new products were launched in the gourmet, organic, increased protein, gluten-free and vegan categories. Alcampo currently offers more than 3,850 products.

This article is available for reading in Trade magazin 2024/4