Business leaders fear the use of humor in customer relationships, according to a survey

By: Trademagazin editor Date: 2022. 06. 21. 11:19

While 91 percent of people like to have brands funny and 72 percent would choose a humorous brand over the competition, 95 percent of business leaders fear using humor in customer relationships, according to a survey.

Business leaders are wary of humor in customer relations

According to new research by Oracle Fusion Cloud Customer Experience (CX) and five-time New York Times bestselling writer and podcaster Gretchen Rubin, people want brands to smile and make you laugh, yet business leaders are afraid to use humor. (MTI)