Direct marketing is facing new challenges

Direct Marketing Association has 10 new numbers in 2011, with 5 more companies added, the service package of the association has been expanded, and the 2012 DM Sensor sector research has begun, and re-construction of the Ethic Codex and site has also started.

2011 has been a very busy year for Direct Marketing Association, as besides personnel chanhes, a great number of new programs have been launched. As for the structure of the Association, its principal decision-making body is the General Assembly, which is ordinarily convened twice a year to pass decisions on major issues. A Presidency of 7 members, elected by the General Assembly to manage and supervise issues in between assembly meetings, meets on a regular basis, while daily tasks are performed by the Secretariat.