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The TV2 supports media market paradigm change
TV2 welcomes and encourages the media market paradigm change, which aims to broaden the main commercial target group from 18-49 year age groups to 18-59.
From 1 January 2014, the TV channel by following the social and demographic processes will base the new trade target group in its pricing.
Simon Zsolt, CEO of TV2 made the announcement concerning the entire domestic market for television advertising in Monday's Mokka morning TV show.
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