PepsiCo, Mars, ADM Team Up To Support Regenerative Agriculture In Poland

The initiative will cover 5,454 hectares of farming area, with Mars supporting regenerative wheat across 3,359 hectares for its pet care brands, such as Whiskas and Pedigree.

PepsiCo will help advance sustainable rapeseed cultivation across 2,160 hectares for some of its iconic brands, including Lay’s and Doritos.

PepsiCo and Mars will collaborate with some of the same farmers to integrate regenerative practices into rotational agriculture, aiming to naturally replenish nutrients, break pest and disease cycles, and enhance soil structure.

Paul Gardner, lead global commercial VP, Mars Incorporated, and VP of Global Pet Nutrition Commercial, said, “Working across shared crop rotations in this way, we can empower farmers to adopt more climate-smart practices over the long term and across multiple crop types and harvests that can help enhance soil health, reduce emissions, and build farm resilience. This partnership model marks an important step toward a more sustainable food industry.”

ADM will serve as an implementation partner and contribute both financial and technical resources to support the farmers transitioning to regenerative agricultural practices.

The project extends beyond single-crop sustainability efforts in Western Poland, to focus on a holistic, farm-wide approach that strengthens soil health, improves water management, and enhances long-term agricultural resilience.

‘Meaningful Impact’

Archana Jagannathan, chief sustainability officer of PepsiCo Europe, the Middle East, and Africa, stated, “To drive meaningful impact at scale requires collaboration up and down the value chain. PepsiCo has been partnering with Polish farmers for more than 30 years, and this initiative with Mars, ADM, and local farmers takes an integrated, systems-level approach that embeds regenerative practices across different crop rotations and supply chains.

“It also contributes to our global ambition to implement regenerative, restorative or protective practices over ten million acres of land by 2030, and has the potential to generate learnings that can be lifted and scaled beyond a single country or region to help ensure the long-term resilience of the global food system.”

Poland is a key local benchmark for regenerative agriculture, with sustainable practices at different stages of maturity.

The collaborative project will generate insights to inform future expansion in other markets.

Katherine Pickus, chief sustainability officer at ADM, added, “This initiative represents an exciting opportunity to help standardise and accelerate the implementation of regenerative farming methods, paving the way for a more resilient agricultural system.”