Carlsberg Group Plans To Expand Regenerative Barley Usage Across Brands

By: Trademagazin editor Date: 2023. 03. 10. 09:28

Carlsberg Group has announced that it is making progress on its goals to transition towards regenerative farming across its global supply chain.

The Danish multinational brewer said it is ‘taking strides’ with three pioneer brands in the UK, Finland and France on its journey towards adopting 100% regenerative agricultural practices by 2040.

Carlsberg said the brand commitments form part of the group’s new ZERO Farming Footprint ambition within its recently launched ESG programme, Together Towards Zero and Beyond.

The Danish brewer has committed to sourcing 30% of all agricultural raw materials from regenerative practices and sustainable sources globally by 2030, reaching 100% by 2040.

The initiative aims to promote biodiversity, restore soil health and support natural carbon capture. Carlsberg says regenerative agriculture is an important part of the fight against climate change and biodiversity loss.

ESM