More informed consumer, faster decisions

Consumer decision-making patterns, according to new consumer research released today by global public relations firm Weber Shandwick.

 
Decision-making among global consumers has accelerated in recent years. Nearly
two-thirds (63 percent) of global consumers report that they are deciding more rapidly
to support or reject issues, causes, companies, products and services than they
did two to three years ago. Several factors are fueling this speed: people are
more informed, have stronger voices, and have easier access to information and
experts.
Nearly one out of two global consumers (45 percent) is identified as an
Advocate. Advocates take action to support or detract from issues, causes,
companies and products, such as making purchase recommendations, sending a
letter to a company or elected official, or organizing a protest or boycott.