Tag "Zöld marketing"
Coca-Cola changes its green marketing messages as a result of joint European action
The Consumer Protection Cooperation Network (CPC), a network of European consumer protection authorities, has taken action against the unclear labels of The Coca-Cola Company (Coca-Cola) under the joint leadership of...
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GVH-ÖRT workshop on green marketing
At the ÖRT workshop on the “Green Guide” issued by the GVH, the President of the GVH, Rigó Csaba Balázs emphasized the joint responsibility of the industry, the consumers and...
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Not everything green that looks like – GVH helps with legitimate advertising
The Hungarian Competition Authority (GVH) has published a so-called A “Green Marketing” brochure to support businesses in developing good advertising practices for environmental friendliness and sustainability. In recent years, there...
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