Tag "vásárlói döntés"
Lidl customers have been shifting their grocery shopping to Aldi in UK
Date: 2022-09-17 02:50:35
Lidl customers have been shifting their grocery shopping to Aldi as £8.1 million of spend has switched over to the rival discount retailer in the 12 weeks to 4 September. The figure...
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Simstore: reality recreated virtually
Date: 2017-08-30 15:06:34
Today we already know that shopper decisions are based more on emotions than rational thinking. Still, if retailers want to be successful they need to analyse lots of background information. GfK NORM...
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As many consumer habits as store types
Date: 2017-02-27 22:23:14
In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...
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Nielsen: the importance of local and global brands in buying decisions
Date: 2016-05-09 11:55:05
Two-third of the Hungarian consumers (65%) say that the origin of the brands affect their purchase decisions more, than nine other aspects, which include the price, taste, function or packaging....
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