Tag "vakok és gyengénlátók"

Müller updates packaging to increase accessibility for blind shoppers

Müller updates packaging to increase accessibility for blind shoppers
Date: 2024-07-16 09:41:01

Müller is updating the packaging of all branded products with NaviLens codes to increase accessibility for blind and partially sighted people. The move, which is a first for the UK...

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Laundry detergent brand Persil puts accessible QR codes on packaging

Laundry detergent brand Persil puts accessible QR codes on packaging
Date: 2023-04-25 17:05:57

Laundry detergent brand Persil has placed so-called AQR codes on certain product packagings, in an attempt to improve accessibility for consumers. Unilever wants to add the codes to the full...

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Coca-Cola launches on-pack tech for visually impaired shoppers in industry first

Coca-Cola launches on-pack tech for visually impaired shoppers in industry first
Date: 2022-11-03 09:22:23

Coca-Cola has become the first drinks business to launch on-pack technology for visually impaired customers. In partnership with Navilens, the FMCG giant has rolled out codes across 24x330ml and 30x330ml...

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Aunt Bessie’s support visually impaired shoppers with on pack technology

Aunt Bessie’s support visually impaired shoppers with on pack technology
Date: 2022-10-05 09:23:08

In a first within the frozen category, Aunt Bessie’s has introduced NaviLens technology to the packaging of two of its biggest selling SKUs, as it partners with the Royal National...

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First Product Packaging for People with Visual Impairments

First Product Packaging for People with Visual Impairments
Date: 2021-07-12 08:50:46

New technology aims to make shopping easier for people with visual impairments: a code on the packaging allows smartphones to recognize ingredients and nutritional information and play it back to...

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