Tag "vakok és gyengénlátók"
Tesco partners with Be My Eyes in European supermarket first
Tesco has become the first major supermarket in Europe to partner with the Be My Eyes app, piloting new technology to support blind and partially sighted shoppers in stores across...
Read more
Heineken’s Strongbow becomes first major alcohol brand to add NaviLens technology to packaging
Heineken’s Strongbow cider has become the first major alcohol brand to incorporate NaviLens technology, designed to support visually impaired people, into its packaging. Strongbow’s cider products now feature a NaviLens...
Read more
Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with NaviLens codes to increase accessibility for blind and partially sighted people. The move, which is a first for the UK...
Read more
Laundry detergent brand Persil puts accessible QR codes on packaging
Laundry detergent brand Persil has placed so-called AQR codes on certain product packagings, in an attempt to improve accessibility for consumers. Unilever wants to add the codes to the full...
Read more
Coca-Cola launches on-pack tech for visually impaired shoppers in industry first
Coca-Cola has become the first drinks business to launch on-pack technology for visually impaired customers. In partnership with Navilens, the FMCG giant has rolled out codes across 24x330ml and 30x330ml...
Read more
Aunt Bessie’s support visually impaired shoppers with on pack technology
In a first within the frozen category, Aunt Bessie’s has introduced NaviLens technology to the packaging of two of its biggest selling SKUs, as it partners with the Royal National...
Read more
First Product Packaging for People with Visual Impairments
New technology aims to make shopping easier for people with visual impairments: a code on the packaging allows smartphones to recognize ingredients and nutritional information and play it back to...
Read more
