Tag "“új normális”"
Magazin:e Contact-avoiding shoppers
Wanzl is the Hungarian distributor of Norwegian Tomra reverse vending machines. Typically shoppers come across these before they enter the trading area of a grocery store. Most of these bottle...
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Coke and Pepsi – two sides on reopening
The iconic beverage brands are running campaigns that tap into an eagerness to return to normal. The topic is the same but the approach is totally different. When giant brands...
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Consumer & Shopper Insights post-COVID at Shop! CoLabs
The renewed central leadership of POPAI and Shop! assotiations started the CoLabs innovative, relevant, fresh initiative with great succes. The CoLabs idea generator incubator events’ targetted to fill online events...
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Magazine: Sustainable, personal, and healthy – this is what we want from groceries in 2021
Does milk grow on trees now? 2020 was a year when safety became the driving force in shopping practically overnight. Such technological transformations occurred in just a couple of weeks...
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Burger King Xmas in July
Burger King is running a new multichannel campaign to celebrate “Christmas in July” that aims to bring goodwill and cheer to consumers during a difficult year. A new video ad...
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Coca-Cola on air again
Coca-Cola has suspended its advertising activity since the pandemic started. Now it’s time to return. Its advertising theme is the joy of eating together at home, with the enjoyment of...
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Brands and trends amidst the pandemic
In this piece, Henkel CEO and BGA Hungary President Ágnes Fábián gives us her account of the previous business year along with some refreshingly personal insights into the current Covid-19...
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