Tag "Trade magazin 2025/6-7"
AI could be the key to sustainable cost cutting
In recent years economic uncertainty has fundamentally changed the market conditions for retail: high inflation has entailedcost increases across the supply chain, forcing consumers to save and increasing competition. This...
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Lidl holds on to its market leader position – they celebrated 20 years in Hungary last year
Last year Lidl celebrated 20 years in Hungary by investing in the future. Our magazine interviewed head of corporate communication Judit Tőzsér. – 2025 was a busy year for Lidl:...
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ChatGPT becomes more customer-friendly
OpenAI has recently updated the shopping features of ChatGPT to make it easier for consumers to search for, compare and buy products. This article is available for reading in Trade...
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Dm invests in technological development, store network and employee training
Focus on supporting and training employees Supporting employees and creating a high-quality working environment are key priorities for dm. In addition to stable financial conditions, employees receive various benefits. Regardless of...
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AI vs. deepfake: the battle for digital credibility
Deepfake – fake images, videos and audio recordings generated by AI – is a growing concern in the online space. This article is available for reading in Trade magazin 2025/6-7....
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Coop: still leading the way after 30 years
Our magazine interviewed the leaders of the market’s largest retail chain: László Pekó, chairman of the board of directors at CO-OP Hungary Zrt. and Géza Tóth, CEO of the company....
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Are digital innovation regulations too strict?
The German Retail Federation (HDE) has called upon the new German government to push for innovation-friendly, pragmatic digital regulation in Brussels, as opposed to what it sees as an opaque...
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Kerekes Kft.’s first Príma store opens in Nyíregyháza
From 1 January 2025 Kerekes Kft. and its stores operate as part of the CBA network. On 2 May the partnership has reached another important milestone, with the opening of...
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A real milestone: CBA becomes stronger with the accession of Kerekes Kft.
Kerekes Kft. and its affiliated stores continue their successful operations as members of the CBA network from 1 January 2025. This article is available for reading in Trade magazin 2025/6-7....
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We are afraid of humanoid robots
Bosch Tech Compass asked more than 1,000 Hungarian adults and found that three out of four people know about humanoid robot technology, but only 16% think it will have a...
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Géza Vincze: ‘Let’s experience the journey ahead of us as a real adventure’
An interview with Géza Vincze, who was appointed CEO of Auchan Magyarország in spring 2025. – You have been working in retail for nearly thirty years. What have you brought with you to Auchan? – I...
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Value, accessibility and responsibility all in one place: ALDI – low prices, high quality, more stores
In a challenging environment ALDI focused on providing as many benefits as possible to its customers in 2024. “Our commitment to the Hungarian market is demonstrated by the opening of...
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Carrefour launches its first AI-based solution in Spain
French retail chain Carrefour has chosen Spain to implement its first AI solution: the virtual assistant called AI.Carrefour is based on Gemini 2.0 technology and will initially support 3,000 employees....
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More and more retailers support communicating with AI
According to a recent survey by the German EHI Retail Institute, in the German-speaking world AI use in the communication of retail companies doubled in the last two years. This...
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Waiting strategy – and no real confidence
In a quarterly online presentation by PwC Magyarország partner Gábor Farkas and Ákos Kozák, a economic research director expert of the Equilibrium Institute has revealed: at the beginning of 2025...
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GKI economic sentiment index declines in May, inflation expectations improve
According to a survey conducted by GKI Economic Research Zrt. (with EU support), consumers and companies became a little more pessimistic in May compared to April. This article is available...
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Slaughter pig prices down, poultry prices up at the beginning of the year
According to AKI slaughter statistics, 170,000 tonnes (live weight) of poultry were slaughtered in Hungary in the first three months of 2025, 5% less than in January-March 2024. This article...
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The Dutch can cook using a virtual chef in the Albert Heijn app
Dutch supermarket chain Albert Heijn has added a new AI kitchen assistant feature to its app. This article is available for reading in Trade magazin 2025/6-7. In the Mijn AH...
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