Tag "Trade magazin 2025/6-7"
Value, accessibility and responsibility all in one place: ALDI – low prices, high quality, more stores
In a challenging environment ALDI focused on providing as many benefits as possible to its customers in 2024. “Our commitment to the Hungarian market is demonstrated by the opening of...
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Flour, eggs…and a pinch of creativity
This article is available for reading in Trade magazin 2025/6-7. Stagnating prices and stabilising pasta sales – 2024 was like this, according to market players, but they add that this...
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The future has already begun – thoughts on Innovation Day
How will innovations shape the future of retail and the food industry? We searched for answers to this question at the Innovation Day conference held on 15 May at Lurdy...
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Don Papa Rum
Don Papa superpremium rum is produced on the island of Negros in the Philippines. Variants: Don Papa Rum, Don Papa Baroko, Don Papa Masskara Contacts: Distributor: Zwack Unicum Nyrt. Bálint...
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Universal human values and constant low prices in the spotlight
Hungarian-owned, Ajka-based chain Ecofamily is celebrating its 21st anniversary this year. It operates more than 60 stores and an online shop, which are served by two logistics centres. This article...
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MIZO Coffee Selection – Caramel Cappuccino
We are opening this year’s iced coffee season with a truly indulgent new addition: the latest product in the Mizo Coffee Selection, Caramel Cappuccino! The perfect harmony of 100% Arabica...
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The taste, packaging and rhythm of the future – a 2025 innovation map
In this article our magazine takes a look at how the latest market trends and innovations are shaping the rapidly changing FMCG sector in the second half of 2025. This...
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Convenience boom
There is no standard definition for convenience foods. Foodnavigator.com examined nearly 250 studies on the subject and found: three-quarters of them didn’t even attempt to define the term and those...
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A real milestone: CBA becomes stronger with the accession of Kerekes Kft.
Kerekes Kft. and its affiliated stores continue their successful operations as members of the CBA network from 1 January 2025. This article is available for reading in Trade magazin 2025/6-7....
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(HU) MIZO kakaó 1 liter
Mizo cocoa drink is now available in 1-litre format, so that consumers can also enjoy it together with their loved ones! The product tastes great both cold and hot. Contacts:...
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Queen carbonated soft drinks
The renewed Queen carbonated soft drink range is made exclusively with sugar. In addition to the 2.5-litre PET bottle format, consumers can now also enjoy the sparkling, refreshing and delicious...
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The changing relationship between marketing and trade
In the last six months I had the opportunity to represent Hungary in an international award selection process, from which I learned a lot about the changing and interrelated roles...
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Just dishwasher 750 ml doypack – Lemon, Apple
Doypack pouches use less plastic, leaving a smaller ecological footprint. Thanks to their innovative design, they are easy to store, transport and refill. The new formula is more concentrated, so...
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Veganz enters North America and Australia with new plant-based drinks
German plant-based food manufacturer Veganz Group has signed an agreement with Australian-American company Jindilli Beverages, for producing oat and almond alt-milk drinks under the Mililk brand. This article is available...
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SPAR campaigns for a sustainable future in Slovenia
SPAR Slovenia has launched a new campaign entitled “What Circulates, Connects Us” to highlight the benefits of returnable glass packaging. One of the biggest advantages of glass packaging is that...
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Heineken teams up with the Ellen MacArthur Foundation
Heineken has joined the Ellen MacArthur Foundation network to promote the widespread use of reusable packaging. The collaboration seeks to share experiences, develop guidelines and encourage industry players to adopt...
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Aldi looking for new store locations with the help of customers
Aldi is asking UK shoppers to help in choosing possible locations for new stores. The areas with the most suggestions could be included in the discount store chain’s expansion plans....
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Lidl launches new brand in Switzerland to promote domestic products
On 8 May Lidl’s new Qualité Suisse brand debuted in Swiss stores, offering high-quality, locally produced Swiss products at affordable prices. The brand started with around 200 products, but the...
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Pingo Doce launches own online shopping platform
Portuguese supermarket chain Pingo Doce has launched its own online grocery platform in Lisbon and Porto, after ending a 7-year partnership with Glovo’s Mercadão. The new platform’s goal is to...
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Lidl Belgium to open 80 new stores by 2038
Lidl Belgium, which currently operates 302 stores in the country, is planning a major expansion: opening 80 new stores by 2038. The growth will be supported by a new 43,000m²...
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Nestlé Switzerland to stop using Nutri-Score
Starting this summer, Nestlé will gradually phase out the Nutri-Score label on products sold exclusively in Switzerland, as support for the label has declined significantly in the country since its...
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ALDI app is expanding: coupons are now also available
The ALDI app has reached another milestone: customers can now find coupons redeemable at any ALDI store in the mobile app. This article is available for reading in Trade magazin...
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SPAR takes another step towards digitalisation
SPAR Magyarország carries on with its digital innovations in Hungary. This article is available for reading in Trade magazin 2025/6-7. Electronic shelf labels are now used in more than ten...
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New fan-inspired brand campaign by Airwaves
Airwaves, the sugar-free chewing gum brand in the Mars portfolio, is reaching out to consumers through an integrated campaign inspired by fan feedback. This article is available for reading in...
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Hungarian Service trademark now also indicates secure digital document management
From 1 June the Digital Citizenship application (DÁP) will take another step forward in curbing paper-based administration: customers will be able to log in to their financial, utility and telecommunications...
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OMÉK 2025: Hungary’s biggest agricultural festival returns!
OMÉK 2025: Hungary’s biggest agricultural festival returns! Tradition and innovation go hand in hand – this could be the message of the 82nd National Agricultural and Food Industry Exhibition (OMÉK) in 2025....
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Fruit instead of sweets – a surprising promotion from foodora
Foodora celebrated Children’s Day this year with an unusual campaign, encouraging customers to choose healthy options over sweets with a fruit and vegetable promotion. This article is available for reading...
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