Tag "Trade magazin 2025/6-7"
For a more professional cocktail experience
Date: 2025-06-05 16:17:25
As part of POPAI Magyarország’s monthly meetings, in March members of the association and invited guests gathered in Lurdy Ház at the invitation of Coca-Cola HBC. This article is available...
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Europe isn’t silent either
Date: 2025-06-05 16:12:40
Major events for European POS displays were held in Paris (Le Salon Retail Marketing Solutions, 25-27 March) and London (VM&Display Show, 9-10 April). This article is available for reading in...
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Gösser Spritz display from Hungary wins two POP world titles
Date: 2025-06-05 16:12:33
This year a Hungarian Gösser Spritz display – the winner of the Hungarian POPAI Awards 2024 competition in the Permanent Installation category – became world champion in two categories at...
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Where the heart of retail is beating
Date: 2025-06-05 16:12:23
MarketPlace, the biggest annual event of Shop! Association – the parent organisation of POPAI Magyarország – took place in Charlotte (USA) on 8-10 April 2025. This article is available for...
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SPAR campaigns for a sustainable future in Slovenia
Date: 2025-06-05 13:15:36
SPAR Slovenia has launched a new campaign entitled “What Circulates, Connects Us” to highlight the benefits of returnable glass packaging. One of the biggest advantages of glass packaging is that...
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Heineken teams up with the Ellen MacArthur Foundation
Date: 2025-06-05 13:13:38
Heineken has joined the Ellen MacArthur Foundation network to promote the widespread use of reusable packaging. The collaboration seeks to share experiences, develop guidelines and encourage industry players to adopt...
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Aldi looking for new store locations with the help of customers
Date: 2025-06-05 13:07:16
Aldi is asking UK shoppers to help in choosing possible locations for new stores. The areas with the most suggestions could be included in the discount store chain’s expansion plans....
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Lidl launches new brand in Switzerland to promote domestic products
Date: 2025-06-05 12:58:23
On 8 May Lidl’s new Qualité Suisse brand debuted in Swiss stores, offering high-quality, locally produced Swiss products at affordable prices. The brand started with around 200 products, but the...
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As the old joke goes: first melon and then beer?
Date: 2025-06-05 12:55:51
Although beer consumption has been declining in Hungary in recent years, quality has become important and consumers can choose from a large selection of products. This article is available for...
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Pingo Doce launches own online shopping platform
Date: 2025-06-05 12:52:20
Portuguese supermarket chain Pingo Doce has launched its own online grocery platform in Lisbon and Porto, after ending a 7-year partnership with Glovo’s Mercadão. The new platform’s goal is to...
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The first 25 years of KÖZSZÖV
Date: 2025-06-05 12:48:43
In 2025 the National Association of Public Sector Catering Service Providers (KÖZSZÖV) is celebrating its 25th anniversary. To mark this milestone, the association organised a two-day conference at the METRO...
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Lidl Belgium to open 80 new stores by 2038
Date: 2025-06-05 12:40:29
Lidl Belgium, which currently operates 302 stores in the country, is planning a major expansion: opening 80 new stores by 2038. The growth will be supported by a new 43,000m²...
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Rudolf Semsei: “Those guests are also regulars who come to us just once a year”
Date: 2025-06-05 12:33:09
Rudolf Semsei, the owner of Budapest Party Service, VakVarjú restaurants and Dobay confectioneries was interviewed in Trade magazin’s Future Talks business podcast series by Szilvia Krizsó. In the article below...
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Nestlé Switzerland to stop using Nutri-Score
Date: 2025-06-05 12:29:38
Starting this summer, Nestlé will gradually phase out the Nutri-Score label on products sold exclusively in Switzerland, as support for the label has declined significantly in the country since its...
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ALDI app is expanding: coupons are now also available
Date: 2025-06-05 12:25:22
The ALDI app has reached another milestone: customers can now find coupons redeemable at any ALDI store in the mobile app. This article is available for reading in Trade magazin...
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SPAR takes another step towards digitalisation
Date: 2025-06-05 12:25:18
SPAR Magyarország carries on with its digital innovations in Hungary. This article is available for reading in Trade magazin 2025/6-7. Electronic shelf labels are now used in more than ten...
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New fan-inspired brand campaign by Airwaves
Date: 2025-06-05 12:22:17
Airwaves, the sugar-free chewing gum brand in the Mars portfolio, is reaching out to consumers through an integrated campaign inspired by fan feedback. This article is available for reading in...
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AI could be the key to sustainable cost cutting
Date: 2025-06-05 12:09:24
In recent years economic uncertainty has fundamentally changed the market conditions for retail: high inflation has entailedcost increases across the supply chain, forcing consumers to save and increasing competition. This...
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Hungarian Service trademark now also indicates secure digital document management
Date: 2025-06-05 11:58:17
From 1 June the Digital Citizenship application (DÁP) will take another step forward in curbing paper-based administration: customers will be able to log in to their financial, utility and telecommunications...
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ChatGPT becomes more customer-friendly
Date: 2025-06-05 11:46:51
OpenAI has recently updated the shopping features of ChatGPT to make it easier for consumers to search for, compare and buy products. This article is available for reading in Trade...
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AI vs. deepfake: the battle for digital credibility
Date: 2025-06-05 11:43:00
Deepfake – fake images, videos and audio recordings generated by AI – is a growing concern in the online space. This article is available for reading in Trade magazin 2025/6-7....
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Are digital innovation regulations too strict?
Date: 2025-06-05 11:35:55
The German Retail Federation (HDE) has called upon the new German government to push for innovation-friendly, pragmatic digital regulation in Brussels, as opposed to what it sees as an opaque...
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We are afraid of humanoid robots
Date: 2025-06-05 11:21:38
Bosch Tech Compass asked more than 1,000 Hungarian adults and found that three out of four people know about humanoid robot technology, but only 16% think it will have a...
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Carrefour launches its first AI-based solution in Spain
Date: 2025-06-05 11:17:16
French retail chain Carrefour has chosen Spain to implement its first AI solution: the virtual assistant called AI.Carrefour is based on Gemini 2.0 technology and will initially support 3,000 employees....
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More and more retailers support communicating with AI
Date: 2025-06-05 11:11:29
According to a recent survey by the German EHI Retail Institute, in the German-speaking world AI use in the communication of retail companies doubled in the last two years. This...
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OMÉK 2025: Hungary’s biggest agricultural festival returns!
Date: 2025-06-05 11:09:22
OMÉK 2025: Hungary’s biggest agricultural festival returns! Tradition and innovation go hand in hand – this could be the message of the 82nd National Agricultural and Food Industry Exhibition (OMÉK) in 2025....
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Waiting strategy – and no real confidence
Date: 2025-06-05 10:31:51
In a quarterly online presentation by PwC Magyarország partner Gábor Farkas and Ákos Kozák, a economic research director expert of the Equilibrium Institute has revealed: at the beginning of 2025...
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GKI economic sentiment index declines in May, inflation expectations improve
Date: 2025-06-05 10:18:53
According to a survey conducted by GKI Economic Research Zrt. (with EU support), consumers and companies became a little more pessimistic in May compared to April. This article is available...
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Slaughter pig prices down, poultry prices up at the beginning of the year
Date: 2025-06-05 10:03:20
According to AKI slaughter statistics, 170,000 tonnes (live weight) of poultry were slaughtered in Hungary in the first three months of 2025, 5% less than in January-March 2024. This article...
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