Tag "Trade magazin 2025/6-7"
Simplification of what has already been simplified
László Kovács, president of the Guild of Hungarian Restaurateurs (MVI) requested assistance in a letter on behalf of several trade organisations sent to László Könnyid, CEO of Hungarian Tourism Agency,...
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Burn Orange
Inspired by fire, we have created a special drink with a smooth, refreshing taste that will truly fuel the fire burning inside you. Open a can and enjoy the BURN...
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Customer experience and sustainable solutions: PENNY’s successful year
In 2024 PENNY Magyarország focused on preserving customer trust by keeping the usual wallet-friendly prices and high-quality product range. Customer experience and dynamic growth Last year PENNY opened eight new,...
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Promotions, prices, alternatives – promotions and Hungarian households
Tünde Turcsán, managing director of YouGov spoke about how Hungarian consumer attitudes have changed and the role of special promotions at the Day of Promotions conference. She told that in...
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Tesco invests in prices, employees and stores
In September 2024 Tesco opened a new store on the shores of Lake Velence for the first time in ten years. This article is available for reading in Trade magazin...
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Restructuring in the hygiene paper category
Trends in the hygiene paper market reflect changing consumer expectations, increased price sensitivity and the strengthening role of innovative developments. This article is available for reading in Trade magazin 2025/6-7....
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New flavours, new sizes – Tarka is now even more!
The very popular 125g strawberry and apricot fruit yogurts are now joined by a raspberry flavour. In addition to this, the popular 400g Tarka Greek yogurt is now available in...
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Lidl holds on to its market leader position – they celebrated 20 years in Hungary last year
Last year Lidl celebrated 20 years in Hungary by investing in the future. Our magazine interviewed head of corporate communication Judit Tőzsér. – 2025 was a busy year for Lidl:...
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More chances, less hassle: the recipe of a good promotion
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann was one of the speakers at this year’s Day of Promotions. This article is available for reading in Trade magazin...
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MBH: store closures drop to pre-Covid level
In the second half of 2024 there was a slowdown in retail store closures: three times fewer shops closed compared to the first half of the year, according to an...
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VAT regulations revisited
Károly Zerényi, advisor to the president of the Guild of Hungarian Restaurateurs (MVI) has recently spoken to penzcentrum.hu about the VAT rates applicable to the hospitality industry. This article is...
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NESQUIK STRAWBERRY MILK-MIX: Strawberry flavoured milk mix 350 G
With the Nesquik Strawberry flavoured milk mix, you can make milk taste like strawberry and the day becomes even more fun. Enjoy strawberry-flavoured milk made with the Nesquik milk mix,...
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Dm invests in technological development, store network and employee training
Focus on supporting and training employees Supporting employees and creating a high-quality working environment are key priorities for dm. In addition to stable financial conditions, employees receive various benefits. Regardless of...
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Promotion 2025: simplicity, data and experiences
Tamás Barna, owner and managing director of Republic Group was the first presenter on the Day of Promotions. This article is available for reading in Trade magazin 2025/6-7. According to...
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SPAR: focusing on high-quality service for customers
Sales by SPAR Magyarország reached HUF 1,111.6bn in 2024, which was a 4.8% increase from the previous year. This article is available for reading in Trade magazin 2025/6-7. By the end...
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Maggi Magic Asia stir-fried noodles made with fresh ingredients
Try our stir-fried noodles made with fresh ingredients, which will take you to the world of Asian flavours! The products can be prepared quickly and easily right in the pan....
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Coop: still leading the way after 30 years
Our magazine interviewed the leaders of the market’s largest retail chain: László Pekó, chairman of the board of directors at CO-OP Hungary Zrt. and Géza Tóth, CEO of the company....
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Promotion of the Year 2025 awards presented on the Day of Promotions
Trade magazin organised the Promotion of the Year 2025 competition for the 17th time this year, and the results were announced at the Day of Promotions conference on 10 April. This article...
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Dél-100: award-winning progress
Dél-100 Kft. managed to achieve its 2024 goals and began the 2025 financial year with further developments. This article is available for reading in Trade magazin 2025/6-7. “In November 2024...
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The world of cactus
This article is available for reading in Trade magazin 2025/6-7. “In recent years the tequila market has shown positive dynamics in Hungary, it is especially premium brands made from 100%...
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Nimm2 fruit gummy candies and Soft filled candies
Nimm2 Smilegummi fruit gummy candies and Soft filled candies are made with 6 types of added vitamins and fruit juice, so they aren’t only delicious but also contain valuable ingredients....
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Kerekes Kft.’s first Príma store opens in Nyíregyháza
From 1 January 2025 Kerekes Kft. and its stores operate as part of the CBA network. On 2 May the partnership has reached another important milestone, with the opening of...
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Brand tuning for 2025 – the kind of communication that is expected today
According to the VML Future 100 report, 2025 is no longer be about who speaks the loudest, but who can truly connect. This article is available for reading in Trade...
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Müller: store openings of strategic importance
“In 2024 Müller opened two strategically important stores: in July 2024 we opened a Müller drugstore on the first floor of Árkád Szeged Shopping Centre and in November 2024 company...
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Broken down into flavours
Nearly 20% annual growth in both value and volume – something any food category would be happy to match. This article is available for reading in Trade magazin 2025/6-7. Last...
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Géza Vincze: ‘Let’s experience the journey ahead of us as a real adventure’
An interview with Géza Vincze, who was appointed CEO of Auchan Magyarország in spring 2025. – You have been working in retail for nearly thirty years. What have you brought with you to Auchan? – I...
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On Innovation Day we presented the Inno d’Or – Innovation of the Year 2025 awards
This year marked the 5th edition of Trade magazin’s Inno d’Or – Innovation of the Year competition. The award ceremony was accompanied by a conference: Innovation Day took place in Lurdy Ház...
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Not just a summer hit: ice tea all year round
Ice tea sales have developed well recently: in 2024 volume sales exceeded the previous year’s level by 7%, while value sales increased by 9%. This article is available for reading...
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Privát and CBA: the integration is the start of a new era
The introduction of a loyalty card system has been a major milestone for the Privát chain in recent years, and the number of card holders has exceeded 200,000 by now....
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