Tag "Trade magazin 2025/6-7"
Tamás Éder: “The goal is increasing efficiency and promoting robotics and automated technologies”
We asked Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) about the state of play in the sector. This article is available for reading in Trade magazin...
Read more
Broken down into flavours
Nearly 20% annual growth in both value and volume – something any food category would be happy to match. This article is available for reading in Trade magazin 2025/6-7. Last...
Read more
On Innovation Day we presented the Inno d’Or – Innovation of the Year 2025 awards
This year marked the 5th edition of Trade magazin’s Inno d’Or – Innovation of the Year competition. The award ceremony was accompanied by a conference: Innovation Day took place in Lurdy Ház...
Read more
For a more professional cocktail experience
As part of POPAI Magyarország’s monthly meetings, in March members of the association and invited guests gathered in Lurdy Ház at the invitation of Coca-Cola HBC. This article is available...
Read more
Europe isn’t silent either
Major events for European POS displays were held in Paris (Le Salon Retail Marketing Solutions, 25-27 March) and London (VM&Display Show, 9-10 April). This article is available for reading in...
Read more
Gösser Spritz display from Hungary wins two POP world titles
This year a Hungarian Gösser Spritz display – the winner of the Hungarian POPAI Awards 2024 competition in the Permanent Installation category – became world champion in two categories at...
Read more
Where the heart of retail is beating
MarketPlace, the biggest annual event of Shop! Association – the parent organisation of POPAI Magyarország – took place in Charlotte (USA) on 8-10 April 2025. This article is available for...
Read more
Brand tuning for 2025 – the kind of communication that is expected today
According to the VML Future 100 report, 2025 is no longer be about who speaks the loudest, but who can truly connect. This article is available for reading in Trade...
Read more
A turnaround in promotions – brands are returning, but only with a discount?
At the April meeting of the Trade Marketing Club (TMK) Andreas Christou, managing director of Retail Zoom told: while the number of stores keeps decreasing, FMCG sales aren’t shrinking as...
Read more
A recuperating market in a changing consumer landscape
At the April meeting of the Trade Marketing Club (TMK), NIQ’s customer success leader Krisztina Holczinger-Zay used recent data to illustrate how brands, private labels and consumers are performing today....
Read more
We are no longer falling, but we aren’t flying yet
Although there was some kind of vitalising in 2024 following the economic downturn, the Hungarian FMCG market was still only halfway to recovery, according to a presentation by József Scheiling,...
Read more
Sweet Palermo® – in search of the perfect pepper
The story of Sweet Palermo® peppers isn’t just one of successful breeding, but also of a network of partners built on a shared commitment to quality. Internationally acclaimed seed breeding...
Read more
The future has already begun – thoughts on Innovation Day
How will innovations shape the future of retail and the food industry? We searched for answers to this question at the Innovation Day conference held on 15 May at Lurdy...
Read more
Conscious consumers, digital transformation: lessons learned on the FMCG market in 2024
This article is available for reading in Trade magazin 2025/6-7. In 2024 the FMCG sector showed modest growth for the second consecutive year, according to Euromonitor International’s “The World Market...
Read more
MBH: store closures drop to pre-Covid level
In the second half of 2024 there was a slowdown in retail store closures: three times fewer shops closed compared to the first half of the year, according to an...
Read more
The taste, packaging and rhythm of the future – a 2025 innovation map
In this article our magazine takes a look at how the latest market trends and innovations are shaping the rapidly changing FMCG sector in the second half of 2025. This...
Read more
Not just a summer hit: ice tea all year round
Ice tea sales have developed well recently: in 2024 volume sales exceeded the previous year’s level by 7%, while value sales increased by 9%. This article is available for reading...
Read more
Tesco invests in prices, employees and stores
In September 2024 Tesco opened a new store on the shores of Lake Velence for the first time in ten years. This article is available for reading in Trade magazin...
Read more
SPAR: focusing on high-quality service for customers
Sales by SPAR Magyarország reached HUF 1,111.6bn in 2024, which was a 4.8% increase from the previous year. This article is available for reading in Trade magazin 2025/6-7. By the end...
Read more
Strategic development, sustainability and community presence by Reál
In 2024 the Reál Group continued the structural transformation that had begun in previous years – the nationwide harmonisation of product selection, pricing and promotions. By the end of last...
Read more
Flour, eggs…and a pinch of creativity
This article is available for reading in Trade magazin 2025/6-7. Stagnating prices and stabilising pasta sales – 2024 was like this, according to market players, but they add that this...
Read more
As the old joke goes: first melon and then beer?
Although beer consumption has been declining in Hungary in recent years, quality has become important and consumers can choose from a large selection of products. This article is available for...
Read more
The first 25 years of KÖZSZÖV
In 2025 the National Association of Public Sector Catering Service Providers (KÖZSZÖV) is celebrating its 25th anniversary. To mark this milestone, the association organised a two-day conference at the METRO...
Read more
Rudolf Semsei: “Those guests are also regulars who come to us just once a year”
Rudolf Semsei, the owner of Budapest Party Service, VakVarjú restaurants and Dobay confectioneries was interviewed in Trade magazin’s Future Talks business podcast series by Szilvia Krizsó. In the article below...
Read more
Customer experience and sustainable solutions: PENNY’s successful year
In 2024 PENNY Magyarország focused on preserving customer trust by keeping the usual wallet-friendly prices and high-quality product range. Customer experience and dynamic growth Last year PENNY opened eight new,...
Read more
Universal human values and constant low prices in the spotlight
Hungarian-owned, Ajka-based chain Ecofamily is celebrating its 21st anniversary this year. It operates more than 60 stores and an online shop, which are served by two logistics centres. This article...
Read more
Privát and CBA: the integration is the start of a new era
The introduction of a loyalty card system has been a major milestone for the Privát chain in recent years, and the number of card holders has exceeded 200,000 by now....
Read more
Dél-100: award-winning progress
Dél-100 Kft. managed to achieve its 2024 goals and began the 2025 financial year with further developments. This article is available for reading in Trade magazin 2025/6-7. “In November 2024...
Read more
Müller: store openings of strategic importance
“In 2024 Müller opened two strategically important stores: in July 2024 we opened a Müller drugstore on the first floor of Árkád Szeged Shopping Centre and in November 2024 company...
Read more
Responsibly, for the future
Smurfit Westrock is committed to supporting Párkány and actively participates in promoting community initiatives. Our magazine interviewed project leader Aniko Bogdanyiová. – How does Smurfit Westrock help local communities and what...
Read more