Tag "Trade magazin 2025/6-7"

MBH: store closures drop to pre-Covid level

In the second half of 2024 there was a slowdown in retail store closures: three times fewer shops closed compared to the first half of the year, according to an...

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VAT regulations revisited

Károly Zerényi, advisor to the president of the Guild of Hungarian Restaurateurs (MVI) has recently spoken to penzcentrum.hu about the VAT rates applicable to the hospitality industry. This article is...

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NESQUIK STRAWBERRY MILK-MIX: Strawberry flavoured milk mix 350 G

With the Nesquik Strawberry flavoured milk mix, you can make milk taste like strawberry and the day becomes even more fun. Enjoy strawberry-flavoured milk made with the Nesquik milk mix,...

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Dm invests in technological development, store network and employee training

Focus on supporting and training employees Supporting employees and creating a high-quality working environment are key priorities for dm. In addition to stable financial conditions, employees receive various benefits. Regardless of...

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Promotion 2025: simplicity, data and experiences

Tamás Barna, owner and managing director of Republic Group was the first presenter on the Day of Promotions. This article is available for reading in Trade magazin 2025/6-7. According to...

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SPAR: focusing on high-quality service for customers

Sales by SPAR Magyarország reached HUF 1,111.6bn in 2024, which was a 4.8% increase from the previous year. This article is available for reading in Trade magazin 2025/6-7. By the end...

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Rum bar

Rum’s popularity is growing all over the world and demand for premium and premium+ rums is steadily increasing in Hungary as well. This article is available for reading in Trade...

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Maggi Magic Asia stir-fried noodles made with fresh ingredients

Try our stir-fried noodles made with fresh ingredients, which will take you to the world of Asian flavours! The products can be prepared quickly and easily right in the pan....

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Coop: still leading the way after 30 years

Our magazine interviewed the leaders of the market’s largest retail chain: László Pekó, chairman of the board of directors at CO-OP Hungary Zrt. and Géza Tóth, CEO of the company....

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Promotion of the Year 2025 awards presented on the Day of Promotions

Trade magazin organised the Promotion of the Year 2025 competition for the 17th time this year, and the results were announced at the Day of Promotions conference on 10 April. This article...

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Dél-100: award-winning progress

Dél-100 Kft. managed to achieve its 2024 goals and began the 2025 financial year with further developments. This article is available for reading in Trade magazin 2025/6-7. “In November 2024...

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The world of cactus

This article is available for reading in Trade magazin 2025/6-7. “In recent years the tequila market has shown positive dynamics in Hungary, it is especially premium brands made from 100%...

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Nimm2 fruit gummy candies and Soft filled candies

Nimm2 Smilegummi fruit gummy candies and Soft filled candies are made with 6 types of added vitamins and fruit juice, so they aren’t only delicious but also contain valuable ingredients....

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Kerekes Kft.’s first Príma store opens in Nyíregyháza

From 1 January 2025 Kerekes Kft. and its stores operate as part of the CBA network. On 2 May the partnership has reached another important milestone, with the opening of...

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Brand tuning for 2025 – the kind of communication that is expected today

According to the VML Future 100 report, 2025 is no longer be about who speaks the loudest, but who can truly connect. This article is available for reading in Trade...

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Müller: store openings of strategic importance

“In 2024 Müller opened two strategically important stores: in July 2024 we opened a Müller drugstore on the first floor of Árkád Szeged Shopping Centre and in November 2024 company...

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Broken down into flavours

Nearly 20% annual growth in both value and volume – something any food category would be happy to match. This article is available for reading in Trade magazin 2025/6-7. Last...

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Géza Vincze: ‘Let’s experience the journey ahead of us as a real adventure’

An interview with Géza Vincze, who was appointed CEO of Auchan Magyarország in spring 2025. – You have been working in retail for nearly thirty years. What have you brought with you to Auchan? – I...

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On Innovation Day we presented the Inno d’Or – Innovation of the Year 2025 awards

This year marked the 5th edition of Trade magazin’s Inno d’Or – Innovation of the Year competition. The award ceremony was accompanied by a conference: Innovation Day took place in Lurdy Ház...

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Not just a summer hit: ice tea all year round

Ice tea sales have developed well recently: in 2024 volume sales exceeded the previous year’s level by 7%, while value sales increased by 9%. This article is available for reading...

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Privát and CBA: the integration is the start of a new era

The introduction of a loyalty card system has been a major milestone for the Privát chain in recent years, and the number of card holders has exceeded 200,000 by now....

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Value, accessibility and responsibility all in one place: ALDI – low prices, high quality, more stores

In a challenging environment ALDI focused on providing as many benefits as possible to its customers in 2024. “Our commitment to the Hungarian market is demonstrated by the opening of...

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Flour, eggs…and a pinch of creativity

This article is available for reading in Trade magazin 2025/6-7. Stagnating prices and stabilising pasta sales – 2024 was like this, according to market players, but they add that this...

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The future has already begun – thoughts on Innovation Day

How will innovations shape the future of retail and the food industry? We searched for answers to this question at the Innovation Day conference held on 15 May at Lurdy...

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Don Papa Rum

Don Papa superpremium rum is produced on the island of Negros in the Philippines. Variants: Don Papa Rum, Don Papa Baroko, Don Papa Masskara Contacts: Distributor: Zwack Unicum Nyrt. Bálint...

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Universal human values and constant low prices in the spotlight

Hungarian-owned, Ajka-based chain Ecofamily is celebrating its 21st anniversary this year. It operates more than 60 stores and an online shop, which are served by two logistics centres. This article...

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MIZO Coffee Selection – Caramel Cappuccino

We are opening this year’s iced coffee season with a truly indulgent new addition: the latest product in the Mizo Coffee Selection, Caramel Cappuccino! The perfect harmony of 100% Arabica...

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The taste, packaging and rhythm of the future – a 2025 innovation map

In this article our magazine takes a look at how the latest market trends and innovations are shaping the rapidly changing FMCG sector in the second half of 2025. This...

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Innovation and tradition go hand in hand

We asked Ceres Zrt.’s corporate director István Mikos about the company’s developments and export plans for this year, and how respecting traditions is linked to innovation. Last year’s solar panel...

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Convenience boom

There is no standard definition for convenience foods. Foodnavigator.com examined nearly 250 studies on the subject and found: three-quarters of them didn’t even attempt to define the term and those...

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