Tag "Trade magazin 2025/6-7"
Queen carbonated soft drinks
The renewed Queen carbonated soft drink range is made exclusively with sugar. In addition to the 2.5-litre PET bottle format, consumers can now also enjoy the sparkling, refreshing and delicious...
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(HU) MIZO kakaó 1 liter
Mizo cocoa drink is now available in 1-litre format, so that consumers can also enjoy it together with their loved ones! The product tastes great both cold and hot. Contacts:...
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”I perfer fermented ingredients at the moment”
This time Attila Kolozs from Heinemann, brand ambassador of Suntory talks about his work and plans in our series: “I have been working in hospitality for as long as I...
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Radnóti secondary school students learn about plant-based nutrition
NÉGYOSZ launched the Smart Protein programme last November and by now it has reached its next stage: the programme presented the possibilities of plant-based nutrition to students at the ELTE...
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Restructuring in the hygiene paper category
Trends in the hygiene paper market reflect changing consumer expectations, increased price sensitivity and the strengthening role of innovative developments. This article is available for reading in Trade magazin 2025/6-7....
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Oatly’s new strategy for boosting demand for plant-based milk in the US
Oatly plans to give new impetus to the plant-based milk market in the United States with a campaign. This article is available for reading in Trade magazin 2025/6-7. The Swedish...
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How much coffee does Generation Z drink?
The German coffee market is undergoing major transformation, mainly due to changing consumption habits in the younger generations: a smaller proportion of potential customers are buying coffee. This article is...
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Time Traveller IPA
ANTL, a special brand from the Dreher Breweries Beer Workshop has been offering creative reinterpretations of classic beer styles since 2021. This article is available for reading in Trade magazin...
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Less emission, more control
This article is available for reading in Trade magazin 2025/6-7. On the automatic door and window market, the focus is on energy efficiency and safety. Manufacturers are trying to minimise...
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Organic food in mass catering?
The Hungarian Organic Culture Association has launched a petition for organic food to be used in public sector catering, but industry experts say the initiative is currently suffering from several...
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Rudolf Semsei wins award
In May the Hungarian Association of Executives held its 30th Manager of the Year Awards Gala. This article is available for reading in Trade magazin 2025/6-7. The recipient of the 2024...
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Hotels for sustainability
According to estimates, hotels are responsible for 10% of food waste generated by the retail sector worldwide. This article is available for reading in Trade magazin 2025/6-7. This is why...
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A new level of gastronomy at Lake Balaton
The hospitality industry at Lake Balaton and vocational training are facing major changes: the region’s gastronomy is to be raised to a higher level, while the challenges posed by seasonality...
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Gelato Day 2025
The 13th European Artisan Gelato Day has been organised: this year’s winning gelato was selected by a jury at the SIGEP trade fair in Rimini. This article is available for reading...
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Ice Cream of Lake Balaton competition
This year marked the twelfth Ice Cream of Lake Balaton competition, which has become a nationally recognised professional event by now. This article is available for reading in Trade magazin...
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Confectioner Trade Day 2025
On 5 May the Hungarian Confectioners’ Craft Union (MCI) held its traditional spring trade day, which once again provided an excellent opportunity for representatives of the trade to refresh their...
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Annual general meeting
In May the Guild of Hungarian Restaurateurs (MVI) held its annual general meeting in VígVarjú restaurant, in the Vigadó building in Budapest. This article is available for reading in Trade...
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Simplification of what has already been simplified
László Kovács, president of the Guild of Hungarian Restaurateurs (MVI) requested assistance in a letter on behalf of several trade organisations sent to László Könnyid, CEO of Hungarian Tourism Agency,...
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VAT regulations revisited
Károly Zerényi, advisor to the president of the Guild of Hungarian Restaurateurs (MVI) has recently spoken to penzcentrum.hu about the VAT rates applicable to the hospitality industry. This article is...
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László Krisán: Stabilisation is the first step, but new answers are needed to be competitive
László Krisán, the CEO of KAVOSZ Zrt. has assessed the current situation of businesses, the adaptation strategies of the FMCG sector and the new developments of the Széchenyi SME Card...
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The age of cybercrime 2025: a new economic reality
The annual global cost of cybercrime could reach USD 14tn by 2028, warns Mastercard’s Cyber Insights 2025 report, which sheds new light on cybercrime: attackers operate in networks, use sophisticated...
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Omnichannel or nothing – a new direction in e-commerce
Norbert Madar, the leader of PwC’s digital commerce team gave the closing presentation at the Day of Promotions conference. He provided a comprehensive overview of the rapid expansion of online...
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Katalin Neubauer: “Strong state intervention isn’t a good idea in the long run”
We asked Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ) about the situation in the retail sector. This article is available for reading in Trade magazin 2025/6-7....
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Retail trade walking on a new path
Bence Gerlaki, state secretary for taxation, consumer protection and trade at the Ministry for National Economy talked to Trade magazin. This article is available for reading in Trade magazin 2025/6-7. – What...
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Dr Tamás Kozák: “High inflation casts a long shadow”
Our magazine asked Dr Tamás Kozák, general secretary of the National Trade Association (OKSZ) about the current state of the sector. This article is available for reading in Trade magazin...
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More chances, less hassle: the recipe of a good promotion
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann was one of the speakers at this year’s Day of Promotions. This article is available for reading in Trade magazin...
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Tobacco shops: fewer products, concentrated sales and new growth paths
Between April 2024 and March 2025 FMCG sales by national tobacco shops – the total value of baskets not containing tobacco products – exceeded HUF 187bn. This would put the...
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The world of cactus
This article is available for reading in Trade magazin 2025/6-7. “In recent years the tequila market has shown positive dynamics in Hungary, it is especially premium brands made from 100%...
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