Tag "Trade magazin 2025/6-7"
Katalin Neubauer: “Strong state intervention isn’t a good idea in the long run”
We asked Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ) about the situation in the retail sector. This article is available for reading in Trade magazin 2025/6-7....
Read more
Rudolf Semsei wins award
In May the Hungarian Association of Executives held its 30th Manager of the Year Awards Gala. This article is available for reading in Trade magazin 2025/6-7. The recipient of the 2024...
Read more
A new level of gastronomy at Lake Balaton
The hospitality industry at Lake Balaton and vocational training are facing major changes: the region’s gastronomy is to be raised to a higher level, while the challenges posed by seasonality...
Read more
Dr Tamás Kozák: “High inflation casts a long shadow”
Our magazine asked Dr Tamás Kozák, general secretary of the National Trade Association (OKSZ) about the current state of the sector. This article is available for reading in Trade magazin...
Read more
Lantmännen invests in plant-based milk company Sproud
Swedish agri-food company Lantmännen has acquired a 10% stake in plant-based milk company Sproud. This article is available for reading in Trade magazin 2025/6-7. Founded in 2018, Sproud’s plant-based milk...
Read more
Gelato Day 2025
The 13th European Artisan Gelato Day has been organised: this year’s winning gelato was selected by a jury at the SIGEP trade fair in Rimini. This article is available for reading...
Read more
Retail trade walking on a new path
Bence Gerlaki, state secretary for taxation, consumer protection and trade at the Ministry for National Economy talked to Trade magazin. This article is available for reading in Trade magazin 2025/6-7. – What...
Read more
Pistachios to be grown in Hungary?
More and more signs indicate that pistachio cultivation is no longer just for Mediterranean countries and regions. This article is available for reading in Trade magazin 2025/6-7. Although cultivation is...
Read more
Lorin liquid soap 750 ml doypack – almond milk, sensitive
Doypack pouches use less plastic, leaving a smaller ecological footprint. Thanks to their innovative design, they are easy to store, transport and refill. Every drop cleans gently and leaves your...
Read more
Responsibly, for the future
Smurfit Westrock is committed to supporting Párkány and actively participates in promoting community initiatives. Our magazine interviewed project leader Aniko Bogdanyiová. – How does Smurfit Westrock help local communities and what...
Read more
Slowdown on the plant-based meat alternative market – British retailer Tesco rows back
British retailer Tesco is unlikely to meet its 2020 target of increasing sales of plant-based meat substitutes by 300% by the end of 2025. This article is available for reading...
Read more
Tobacco shops: fewer products, concentrated sales and new growth paths
Between April 2024 and March 2025 FMCG sales by national tobacco shops – the total value of baskets not containing tobacco products – exceeded HUF 187bn. This would put the...
Read more
Ice Cream of Lake Balaton competition
This year marked the twelfth Ice Cream of Lake Balaton competition, which has become a nationally recognised professional event by now. This article is available for reading in Trade magazin...
Read more
NIVEA® Luminous630® Skin Glow Serum 30 ml
The innovative formula promises a uniform complexion, fewer dark spots and finer pores, while also ensuring immediate and long-lasting hydration for the skin. Contact: Beiersdorf Kft. 1126 Budapest, Tartsay Vilmos. u....
Read more
Sweet Palermo® – in search of the perfect pepper
The story of Sweet Palermo® peppers isn’t just one of successful breeding, but also of a network of partners built on a shared commitment to quality. Internationally acclaimed seed breeding...
Read more
A turnaround in promotions – brands are returning, but only with a discount?
At the April meeting of the Trade Marketing Club (TMK) Andreas Christou, managing director of Retail Zoom told: while the number of stores keeps decreasing, FMCG sales aren’t shrinking as...
Read more
Confectioner Trade Day 2025
On 5 May the Hungarian Confectioners’ Craft Union (MCI) held its traditional spring trade day, which once again provided an excellent opportunity for representatives of the trade to refresh their...
Read more
Smart Organic acquires the LoveRaw brand
Bulgarian company Smart Organic has acquired the British vegan brand LoveRaw, which has become well known for sweets that are free from milk, palm oil and artificial additives. This article...
Read more
Jana Ice Tea Peach Zero
We are proud to present the latest product in the Jana Ice Tea range – Peach Zero. This sugar-free ice tea is made with green tea and natural peach flavours,...
Read more
The age of cybercrime 2025: a new economic reality
The annual global cost of cybercrime could reach USD 14tn by 2028, warns Mastercard’s Cyber Insights 2025 report, which sheds new light on cybercrime: attackers operate in networks, use sophisticated...
Read more
A recuperating market in a changing consumer landscape
At the April meeting of the Trade Marketing Club (TMK), NIQ’s customer success leader Krisztina Holczinger-Zay used recent data to illustrate how brands, private labels and consumers are performing today....
Read more
Radnóti secondary school students learn about plant-based nutrition
NÉGYOSZ launched the Smart Protein programme last November and by now it has reached its next stage: the programme presented the possibilities of plant-based nutrition to students at the ELTE...
Read more
Annual general meeting
In May the Guild of Hungarian Restaurateurs (MVI) held its annual general meeting in VígVarjú restaurant, in the Vigadó building in Budapest. This article is available for reading in Trade...
Read more
FRISS 0,0% pomegranate-sour cherry flavoured, with natural caffeine
Discover a new dimension of refreshment with our alcohol-free, pomegranate-sour cherry flavoured, low-calorie drink boosted with natural caffeine! The 0.5-litre product contains 65mg of natural caffeine and is made with...
Read more
Oatly’s new strategy for boosting demand for plant-based milk in the US
Oatly plans to give new impetus to the plant-based milk market in the United States with a campaign. This article is available for reading in Trade magazin 2025/6-7. The Swedish...
Read more
We are no longer falling, but we aren’t flying yet
Although there was some kind of vitalising in 2024 following the economic downturn, the Hungarian FMCG market was still only halfway to recovery, according to a presentation by József Scheiling,...
Read more
Strategic development, sustainability and community presence by Reál
In 2024 the Reál Group continued the structural transformation that had begun in previous years – the nationwide harmonisation of product selection, pricing and promotions. By the end of last...
Read more
Omnichannel or nothing – a new direction in e-commerce
Norbert Madar, the leader of PwC’s digital commerce team gave the closing presentation at the Day of Promotions conference. He provided a comprehensive overview of the rapid expansion of online...
Read more
Conscious consumers, digital transformation: lessons learned on the FMCG market in 2024
This article is available for reading in Trade magazin 2025/6-7. In 2024 the FMCG sector showed modest growth for the second consecutive year, according to Euromonitor International’s “The World Market...
Read more