Tag "Trade magazin 2025/5"
Favourites recreated – without lactose
This article is available for reading in Trade magazin 2025/5. Dóra Szekeres, head of the HELL ICE COFFEE brand at HELL ENERGY Magyarország Kft. opines that consumers prefer alternatives that...
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Albert Heijn introduces reusable bread bags
Albert Heijn has rolled out reusable bread bags in 600 stores in the Netherlands, in a bid to reduce the plastic content of packaging used in its bakeries. This article...
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Every sheet counts
This article is available for reading in Trade magazin 2025/5. Barbara Horváth, senior category manager of Essity Hungary Kft. relies on NIQ data to inform us that the kitchen roll...
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New needs, new solutions – how the nutritional supplement market is shaping the future
The nutritional supplements market is changing rapidly: once mainly purchased by athletes and dieters, these products are now increasingly seen as part of everyday health consciousness. Consumers don’t just have...
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DIJO Tortilla 4 pcs 250 g in multiple flavour versions
In addition to wheat tortillas, Dijo also offers innovative flavoured versions that bring a fresh twist to the classic product selection. These include the spinach and basil tortilla, the tomato...
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Shell Café hot dogs can take you to the Sziget Festival!
Summer is almost here and the festival season is about to start! At Shell service stations you can win a ticket to one of this year’s big summer parties! A...
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A red hot situation
In recent years the impact of inflation and the drastic increase in the price of basic necessities has made cooking foil and baking paper buyers more conscious. This article is...
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Gluten-free but still complete
Changing consumption habits, price-sensitivity, convenience needs and new nutritional trends are all challenges to which domestic market players in the gluten-free category are responding in a diverse, but conscious way....
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BioTechUSA – Crush Bar
BioTechUSA’s latest innovation, the Crush Bar, will arrive on store shelves worldwide in September 2025, from the group’s recently completed Szada production line, which is capable of producing multilayer protein...
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Co-op Wholesale to double its private label range
Co-op Wholesale is investing GBP 800,000 in the UK to expand its private label range, in order to offer retailers even more essential products at prices that will help them...
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Renewal, dynamism, freshness – this is how Márka Üdítőgyártó Kft. started 2025
Brand manager Klaudia Pécskövi: “For us 2025 is the year of renewal and development. Márka Üdítőgyártó Kft. is committed to constant renewal, while also preserving the values that have been...
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They don’t leave you in the sauce
Last year the warm weather that lasted until September and the easing inflation had a positive influence on the best friends of grilling meats: sauces and condiments. This article is...
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Topjoy XXL purée – cactus and mango
Topjoy continues to expand its fruit purée selection with a new 200g format. The new XXL product will be available in two exciting versions, cactus and mango. Contact: Produced/Distributed by...
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Lidl Switzerland adds fresh chilled products to food rescue programme
Lidl Switzerland has stepped up its food waste prevention programme by donating chilled fresh products such as cheese, yogurt and fresh meat to the charities Tischlein deck dich and Schweizer...
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Make quality visible! Choose the Excellent Product trademark!
For nearly 20 years Hungarian Product Nonprofit Kft. has been using its trademarks to help consumers easily identify domestic products and services. At the same time, the company also helps...
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Generation change at Mary-Ker Pasta: “I am ready to take over the leadership of the company”
Csaba Mándy Jr, the future head of Mary-Ker Pasta Kft. talked to our magazine about the company’s past, leadership challenges and future plans. How did you grow into running the...
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Deliveroo launches new home delivery service
Deliveroo’s new Deliveroo Express service in the UK and Ireland gives grocery chains and retailers the opportunity to offer instant home delivery through their own online platforms. This article is...
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Smart breakfast
Overall the cereal market stagnated last year, but performance varied across segments. While the traditional cereal category produced a small decline in both value and volume, the muesli and granola...
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In the rhythm of modern life: freedom or trap?
We are trying to find out how digitalisation, constant accessibility and new digital solutions are shaping the lifestyles of the 500 people we have interviewed (representative sample). This article is...
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Quality on the grill
This article is available for reading in Trade magazin 2025/5. The 2024 barbecue season got off to a slow start, but then it gained momentum. A cooler spring was followed...
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Papa’s Pilar Rum
Papa’s Pilar is a premium rum brand created in honour of Ernest Hemingway. The rum is made from a blend of the best rums from various Caribbean and Floridian distilleries...
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Introducing the new general manager of Henkel Consumer Brands: Maurizio Salvaggio believes in the power of a team
On 1 April Maurizio Salvaggio took over the leadership of the consumer brands division at Henkel Magyarország. Maurizio Salvaggio joined Henkel in 2018, having gained management experience at Reckitt Benckiser...
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Allegro realises EUR 2.6bn sales in 2024
Sales by Polish online marketplace Allegro grew by 7% to reach EUR 2.6bn in 2024. This article is available for reading in Trade magazin 2025/5. Gross merchandise volume (GMV) increased...
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Why are we paying more for our morning dose of caffeine?
I doubt that many of us can start an average day without a nice cup of coffee, but lately, this habit has been costing us more and more. This article...
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Nestlé rolls out KitKat chocolate tablets in Romania
Nestlé has launched a new 99g KitKat chocolate tablet line in Romania, alongside the brand’s traditional bar format. This article is available for reading in Trade magazin 2025/5. Free from...
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The experience
On 10 April we held our Day of Promotions conference, where participants were treated to lots of superb presentations on the topic, in addition to presenting the awards for the...
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Apenta+ POWER GEL
Apenta’s latest innovation is the Apenta+ POWER GEL energy gel! It contains natural caffeine from guarana (14mg/100 g) and we have also added vitamins C and B. Contacts: Maspex Olympos Kft....
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Kubu Immuno purées 100% raspberry-rosehip and pear-elderberry
Kubu is adding two new innovative products to its drink offering. The new Kubu Immuno purées aren’t only delicious, but also help to support the immune system with consciously formulated...
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Let’s curb vegetable loss – post-harvest innovations
Fruit and vegetables are a cornerstone of the human diet, but they are quite perishable because of their high water content and they suffer rapid depreciation after harvest. This article...
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New and renewing SPAR stores
SPAR keeps going forward in 2025: two SPAR supermarkets in Budapest have already been renewed from a budget of HUF 580m – the stores at 525 Üllői Road in the...
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