Trade magazin 2024/8-9 - Trademagazin

Online subscription loyalty schemes are about to take off in Hungary
Date: 2024-10-04 11:50:49

According to a representative survey by PwC (earlier GKID) for eMAG, the most attractive benefits of subscription loyalty schemes are a discount on the total purchase amount (30%) and free...

Coconut Collab rolls out yogurt alternative to support menopause
Date: 2024-10-04 10:30:12

The new “thick and creamy” Protein Yog is plant-based and available in Tesco stores and online from Ocado in the United Kingdom. This article is available for reading in Trade...

High level wine training
Date: 2024-10-04 10:01:16

From September wine and wine culture courses will be available in Hungarian and English at three Hungarian universities: Semmelweis University, Óbuda University and the Károli Gáspár University of the Reformed...

Need a hug?
Date: 2024-10-04 07:58:03

“It’s magic when the world comes together!” – this was Coca-Cola’s Olympic slogan, which was used not only in the advertising photos, but also on the drink cans. This article...

Alpro expands plant protein range in partnership with Peter Crouch
Date: 2024-10-03 10:30:23

Alpro has added a series of new products to its plant protein range, in a new partnership with football legend Peter Crouch. This article is available for reading in Trade...

Shoppers are scared of data theft
Date: 2024-10-03 10:16:21

More and more shoppers are worried about their shopping details being leaked, forcing retailers to take action, according to EY’s latest international survey (conducted with more than 23,000 consumers in...

Balaton beers
Date: 2024-10-03 07:54:23

The Zamárdi Nyitva! Entrepreneurs Association commissioned the Balatonföldvár-based brewery Helka with creating its first-ever lager, called Nyitva. The new craft beer is available on tap and in can format, and it...

New study claims print advertising delivers the best return on investment
Date: 2024-10-02 11:19:15

In the fast-paced, digitally-driven world of advertising, the debate about the value of traditional media and digital channels is ongoing. This article is available for reading in Trade magazin 2024/8-9...

Professional solution for kitchens
Date: 2024-10-02 10:44:52

Gran Cucina gluten-free cooking cream is plant-based and a real expert in the kitchen. This article is available for reading in Trade magazin 2024/8-9 Made with sunflower oil, it is...

New plant-based ribs by Juicy Marbles have edible bones
Date: 2024-10-02 10:23:43

Alternative meat company Juicy Marbles is launching a new Baby Ribs product, after sending a similar product to a group of consumers for testing back in August 2023. This article...

You are what you wear
Date: 2024-10-02 08:31:12

Just like by the interior design, the first impression of a restaurant is also influenced by the way employees are dressed – it is part of the place’s image. This...

Plant-based Nutella to be launched in the autumn
Date: 2024-10-01 11:25:49

After months of rumours, Ferrero has announced the launch of plant-based Nutella, which will be available in stores in some European countries later this year. This article is available for...

Chain Bridge Club’s June exclusive: Zoltán Poór, general manager of Puratos – Taste Tomorrow: holistic and sustainability considerations dominate
Date: 2024-10-01 11:16:55

Taste Tomorrow is a research programme by Puratos that involves 20,000 consumers in 50 countries, and seeks to systematically map consumer preferences and purchasing habits in bakery, confectionery and chocolate...

TMK 2in1: workshop and barbecue
Date: 2024-10-01 10:06:00

On the morning of 6 June Trade Marketing Club (TMK) organised a LinkedIn workshop, which was followed by a special club meeting and a barbecue in the afternoon, on the...

Limited edition Fanta pays tribute to Beetlejuice
Date: 2024-10-01 10:04:18

With Tim Burton’s new film “Beetlejuice 2” arriving in cinemas on 5 September, fans will get the chance to buy various products in exclusive packaging, thanks to Fanta and Warner...

Award winners of the student contest
Date: 2024-09-30 11:55:10

For the fifth time, POPAI Hungary Association has launched a display design competition for university students. Traditionally, the main sponsor of POPAI Student Design Awards is SPAR, and this year...

Already 290 stores in the SPAR
Date: 2024-09-30 11:16:36

In the first half of 2024 19 stores were added to the SPAR franchise network, bringing the total number of SPAR partner retail outlets to 290 nationwide. From these 87...

Dr Zsuzsanna Szvetelszky: “Winning over mid-level managers can positively influence informal corporate communication” – Trade magazin’s Business Podcast continues
Date: 2024-09-30 11:08:06

Dr Zsuzsanna Szvetelszky, communication expert, researcher, and university professor was Szilvia Krizsó’s guest in the latest episode of the Future Talks podcast. This article features excerpts from their conversation, but...

Sustainability of people matters the most
Date: 2024-09-27 12:07:37

Zoltán Gazsi, company manager of Eisberg has shed light on the human factor in his presentation: how to manage stress and what it takes to create an honest, inclusive corporate culture where...

Goodbye celebrities?
Date: 2024-09-27 11:37:43

57% of the more than 20,000 people surveyed in 30 countries by EY use online communities to find information when shopping, and 61% have already bought a product based on...

Hungarian Marketing Association elects vice presidents
Date: 2024-09-27 11:32:01

At the first meeting of the new Hungarian Marketing Association (MMSZ) presidency on 12 June, Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt. was elected vice president in charge of...

Without bubbles
Date: 2024-09-27 07:26:18

While the popularity of bubbly drinks keeps growing all over the world, bubble-free drinks are becoming the beverage of choice for Generation Z consumers, many of whom are opting for...

Cybercrime and AI: threats and opportunities
Date: 2024-09-26 12:56:56

Cybersecurity futurologist and founder of the Info/Cybespace, Trends, Buzz and Networking Day (ITBN), Arthur Keleti has given an insight into the true nature of cybercrime, together with solution suggestions. This...

Divided SME sector: larger businesses are already positive about the future
Date: 2024-09-26 12:04:42

According to the second quarter results of the K&H SME confidence index survey, the sentiment of domestic businesses remained in the negative range with -11 points. This article is available...

Support for children with food allergies
Date: 2024-09-26 10:32:16

This year Naszálytej Zrt.’s CSR campaign supported a camp for children with food allergies. This article is available for reading in Trade magazin 2024/8-9 Magic Milk lactose-free dairy products and...

Mix and taste!
Date: 2024-09-26 07:50:39

In recent years the National Council of Wine Communities (HNT) has launched several campaigns to motivate young people for exploring the exciting world of wine. In 2023 the organisation started...

Slowly we can make plans again
Date: 2024-09-25 12:49:21

In May Trade magazin organised its BusinessMeetup&Dinner, where Szilvia Krizsó interviewed Péter Noszek, the CEO of Nestlé Hungária. Péter Noszek has worked at Nestlé for 33 years. He has been...

Optimistic CEOs around the globe – growth can start
Date: 2024-09-25 11:56:40

CEOs are more optimistic about growth prospects than last year – according to the latest EY global survey of 1,200 CEOs and 300 institutional investors, conducted in 21 countries including...

MBA lifetime achievement award
Date: 2024-09-25 11:47:37

József Bock has been awarded the Hungarian Wine Academy’s (MBA) 2024 Lifetime Achievement Award. At the award ceremony Minister of Agriculture István Nagy thanked the famous winemaker from Villány for...

Spájz wins international award
Date: 2024-09-25 11:32:27

Spájz Raspberry Syrup, Spájz Blackcurrant Syrup and Spájz Provence Syrup by Keszthely-based Spájz Szörpmanufaktúra have been honoured at the Great Taste Awards. This article is available for reading in Trade...

Online subscription loyalty schemes are about to take off in Hungary Date: 2024-10-04 11:50:49

Coconut Collab rolls out yogurt alternative to support menopause Date: 2024-10-04 10:30:12

High level wine training Date: 2024-10-04 10:01:16

Need a hug? Date: 2024-10-04 07:58:03

Alpro expands plant protein range in partnership with Peter Crouch Date: 2024-10-03 10:30:23

Shoppers are scared of data theft Date: 2024-10-03 10:16:21

Balaton beers Date: 2024-10-03 07:54:23

New study claims print advertising delivers the best return on investment Date: 2024-10-02 11:19:15

Professional solution for kitchens Date: 2024-10-02 10:44:52

New plant-based ribs by Juicy Marbles have edible bones Date: 2024-10-02 10:23:43

You are what you wear Date: 2024-10-02 08:31:12

Plant-based Nutella to be launched in the autumn Date: 2024-10-01 11:25:49

Chain Bridge Club’s June exclusive: Zoltán Poór, general manager of Puratos – Taste Tomorrow: holistic and sustainability considerations dominate Date: 2024-10-01 11:16:55

TMK 2in1: workshop and barbecue Date: 2024-10-01 10:06:00

Limited edition Fanta pays tribute to Beetlejuice Date: 2024-10-01 10:04:18

Award winners of the student contest Date: 2024-09-30 11:55:10

Already 290 stores in the SPAR Date: 2024-09-30 11:16:36

Dr Zsuzsanna Szvetelszky: “Winning over mid-level managers can positively influence informal corporate communication” – Trade magazin’s Business Podcast continues Date: 2024-09-30 11:08:06

Sustainability of people matters the most Date: 2024-09-27 12:07:37

Goodbye celebrities? Date: 2024-09-27 11:37:43

Hungarian Marketing Association elects vice presidents Date: 2024-09-27 11:32:01

Without bubbles Date: 2024-09-27 07:26:18

Cybercrime and AI: threats and opportunities Date: 2024-09-26 12:56:56

Divided SME sector: larger businesses are already positive about the future Date: 2024-09-26 12:04:42

Support for children with food allergies Date: 2024-09-26 10:32:16

Mix and taste! Date: 2024-09-26 07:50:39

Slowly we can make plans again Date: 2024-09-25 12:49:21

Optimistic CEOs around the globe – growth can start Date: 2024-09-25 11:56:40

MBA lifetime achievement award Date: 2024-09-25 11:47:37

Spájz wins international award Date: 2024-09-25 11:32:27