Tag "tisztasági betét"
Hygiene – from intimately close
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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Magazine: Pandemic reshapes the intimate hygiene market
According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...
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Libresse Long Daily Fresh and Extra Long Daily Fresh
Extended length and greater absorption capacity, which provide users with extra confidence and comfort (Long 28: 17 percent longer, Extra Long 24: 27 percent longer than the standard Libresse liner)....
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Magazine: Clean and comfortable – without taboos
Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...
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Libresse sanitary pads
The goal is being eco-friendly: Libresse has made the packaging of products sustainable. The plastic packaging of sanitary pads is now 50-percent renewable and contains sugar cane from responsible farming....
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Discreet safety even ‘on those days’
Procter&Gamble’s experts reported to us that 2018 had brought a sales growth for the whole segment, and sales of P&G’s Always brand had elevated by two-digit numbers. Under the Always...
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