Tag "tejdesszert"
Tejet iszunk, de desszertre már nincs pénz
A tejágazatban korábban megkezdődött trendek, amelyek egyértelműen a prémium és magasabb hozzáadott értékű tejtermékek népszerűségére mutattak, az elmúlt egy-két év gazdasági hatásainak eredményeként megfordulni látszanak. A cikk a Trade magazin...
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Indulgence isn’t enough
Occasional indulgence – this is the main motivation of milk dessert buyers. Unfortunately, there were fewer of these occasions last year, because of the price increase. Richárd Révész, Danone Magyarország...
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Totally dairy-free
2022 was full of challenges in the lactose- and dairy-free product category too, mainly owing to different economic effects and the high inflation. This article is available for reading in...
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The crème de la crème of snacking
After the temporary slowdown of last year, 2022 brought a double-digit sales growth in the milk dessert category. The engines of growth were the cottage cheese cream and pudding segments,...
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Magazine: Desserts (not only) from milk
Chilled milk dessert sales didn’t profit from the surge in demand caused by the pandemic, probably because this is an impulse category. Sales didn’t decline either, as pre-COVID the popularity...
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Mizo Túró Rudi
This autumn the full Mizo Túró Rudi portfolio returns to store freezers with a new look, new product sizes and formats. Mizo plain Túró Rudi is characterised by soft and...
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Life, strength, health – and enjoyment
The first wave of the pandemic didn’t induce serious changes in the market of milk desserts and dairy snacks. We learned from Angéla Majthényi, Sole-Mizo Zrt.’s trade marketing manager that...
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GfK: Families with children are the biggest buyers of dairy snacks
According to data from the GfK Consumer Panel, 74 percent of Hungarian households purchased some kind of dairy snack between September 2017 and August 2018. The three most important segments...
Read moreMagazine: Milk desserts are in great shape
The milk dessert market is growing year by year, but the sales growth is different in different segments. Viktória Főfainé Kiss, brand manager of FrieslandCampina Hungária Zrt. told our magazine that the...
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