Tag "takarítás"

Sustainable freshness

Az ősz beköszöntével nem csupán a természet öltözik új ruhába, hanem háztartásaink is megújulást igényelnek. Az FMCG szektor szereplői számára ez az időszak különösen fontos, mivel ilyenkor az emberek fokozott...

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Who saves how in the region? We’ll show you!

Out of the six examined countries in the Eastern-Central European region, the proportion of those who feel that their financial situation has improved recently has increased the most in Romania,...

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TikTok partners with Unilever for new global content series

Social media platform TikTok has partnered with global FMCG giant Unilever to celebrate the #CleanTok community of worldwide cleaning enthusiasts. As part of the partnership, TikTok will co-create and curate...

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Cleaning when the season comes – and in other parts of the year too

Edit Oláh, a Vileda – Freudenberg Háztartási Cikkek Bt.’s marketing manager reckons that since the breakout of the COVID-19 pandemic in early 2020 people have been cleaning more often and...

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Post-pandemic period: A new era in-store too

Brick-and-mortar grocery stores had to face innumerable challenges because of the pandemic. Closures, the online boom, changing consumption habits, increased hygiene expectations, the many new rules and inspections – all...

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Green practices against the pandemic

In recent years, more and more people have banished chemicals from their households, but more attention must be paid to cleaning during the coronavirus pandemic. Although natural ingredients have not...

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Magazine: Microfibre cloth is the new star in cleaning

According to the experts of Freudenberg Háztartási Cikkek Bt., shopper basket value is growing in the category of household cleaners. Marketing manager Edit Oláh called our attention to the fact...

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Magazine: Back to the flat

Shoppers are buying convenient and multiphase cleaning products in growing numbers. Thanks to this, sales of cleaning and disinfecting wipes, multifunctional dishwasher tablets and toilet rim blocks are growing. Terézia Balog,...

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Crystal clean growth

Sales results of general cleaners from last year reveal that consumption habits are changing. According to Franciska Marton, brand manager of Henkel Magyarország, sales of bathroom, toilet and window cleaners grew...

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Magazine: Convenient solutions in cleaning (Part 2)

General cleaners can be found in practically all households. These products are most frequently used for large surfaces, for instance when washing the floor. According to Henkel’s expert Bernadett Vékásy,...

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Magazine: Convenient solutions in cleaning (Part 1)

We are always glad when spring arrives, so women start the big spring clean in a better mood, too. Bernadett Vékásy, brand manager of Henkel Hungary started introducing the category...

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