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Tag "személyre szabás"
PepsiCo experiments with Smart Cans, AI tech to improve personalization
Date: 2024-07-02 09:51:58
PepsiCo this year used Cannes Lion to preview new experiments that meld marketing, design and technology, with a focus on leveling up personalization. The marketer showed off a new AI...
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Amazon sets the pace in grocery personalization, Dunnhumby finds
Date: 2023-11-17 09:52:04
The e-commerce giant earned the top score in a report released Tuesday by the data analysis firm, followed by H-E-B, Kroger and Giant Eagle. Amazon outranks all other retailers in...
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AI optimises supply chains and personalises retail offers
Date: 2022-03-31 08:30:10
Recent years have witnessed two key retail trends: the move towards more personalised, curated customer offers, and pressure from stakeholders to tackle waste in the industry. UK-based Dressipi is working...
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