Tag "személyre szabás"

Here’s what consumers want from online grocers

A new survey reveals the types of features and services that draw shoppers to online grocery retailers. According to the results of a recent poll of 1,000 U.S.-based adults about...

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PepsiCo experiments with Smart Cans, AI tech to improve personalization

PepsiCo this year used Cannes Lion to preview new experiments that meld marketing, design and technology, with a focus on leveling up personalization. The marketer showed off a new AI...

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Amazon sets the pace in grocery personalization, Dunnhumby finds

The e-commerce giant earned the top score in a report released Tuesday by the data analysis firm, followed by H-E-B, Kroger and Giant Eagle. Amazon outranks all other retailers in...

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AI optimises supply chains and personalises retail offers

Recent years have witnessed two key retail trends: the move towards more personalised, curated customer offers, and pressure from stakeholders to tackle waste in the industry. UK-based Dressipi is working...

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