Tag "Sofidel Hungary"
Soft paper, hard market
The market for facial tissues and napkins underwent significant changes in the past few years, shaped by consumer habits, sustainability requirements and the economic environment alike. This article is available...
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Regina Végtelen 4-roll toilet paper
Discover the new “endless” Regina Végtelen 4-roll toilet paper! Launching in July 2024, each roll of this product has more than three times the amount of soft paper compared to...
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Some surprising trends
After the negative volume sales trends in 2023, a look at NIQ figures for this year shows a further decline in the toilet paper market, already accompanied by a decline...
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Competing kitchen rolls
Last year was a difficult one for the paper towel category too. NIQ data shows that although the market expanded by 16.2% in value, it contracted by 11.7% in volume....
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Papírozzuk le!
A háztartási papírtörlők, annak ellenére, hogy textilkendőkkel könnyen helyettesíthető termékek, továbbra is nagy népszerűségnek örvendenek. Az emberek előszeretettel alkalmazzák őket takarítás során, de a nyári grillszezonnak is elengedhetetlen kellékei. Azonban egyre...
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Growing popularity for the Hungarian Product loyalty website among manufacturers
It was in last March that Hungarian Product Nonprofit Kft. launched its loyalty website, www.magyaranyero.hu. The website was created for the integrated implementation of prize games and it already has...
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Before and after the high season
Like-for-like household paper product sales augmented by 32.4% in value in 2022, but volume sales dropped 10% from the 2021 level. Value sales were up 40.2% in the facial tissue...
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Price wave hits toilet papers too
Innovations catered to consumer needs Value sales of toilet paper grew by 36% from 2021 to 2022, but volume sales were down 4 %. While moist toilet tissue sales increased...
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Regina Maxi Rolls 4-roll, 3-ply toilet paper
Each roll of the Regina Maxi Rolls 4-roll, 3-ply toilet paper has more than 300 sheets, so there is twice as much toilet paper on every Regina Maxi Rolls roll...
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Nicky Happy Life Christmas toilet paper and kitchen roll
This year Sofidel Hungary Kft.’s seasonal portfolio welcomes Nicky Happy Life Christmas 6-roll toilet paper and 2-roll kitchen roll. The special colour-printed motifs recall the spirit of Christmas, in the...
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Recession-proof solutions at the AGÓRA conference
More than 150 trademark users sent their representatives to Hungarian Product Nonprofit Kft.’s 8th Agóra conference in Esztergom. Managing director Eszter Benedek welcomed participants and told: they believe that sharing knowledge...
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Moist tissue trend in the toilet paper category
Ildikó Kardos, Essity Hungary Kft.’s marketing manager told our magazine that value sales of both classic toilet papers and moist toilet tissues grew, but volume sales of the former dropped...
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Regina Christmas napkin collection
Once again, the Regina Christmas napkin collection appears on store shelves this year. Besides the usual update, a special motif has also been added to the portfolio....
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Regina Power paper towel
Thanks to its multifunctionality, new Regina Power is the perfect choice for all kinds of housework. It can be used on every surface (including wood and marble), and thanks to...
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New toilet paper range from Regina
In the last quarter Sofidel Hungary Kft.’s Regina Delicate range will replace Regina Bianka toilet papers on store shelves. The new products are made of much softer paper, the sheet size...
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