Tag "Scores Group"
Measuring the out-of-home viewership can mean an increase in ratings and an improvement in quality
In the summer of 2024, the test project of Atmedia, Scores Group, Gemius and G-Meter out of home (OOH), i.e. measuring TV viewership outside the home, was successfully completed –...
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Based on the 5th MRSZ Barometer survey, the communication market is becoming less optimistic
The research analysis of the 5th Barometer survey of the Hungarian Advertising Association and the Scores Group research institute has been completed in a new design, with infographics supporting the...
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MRSZ: In 2023, the spending of the media and communication market may decrease even nominally
The Hungarian media and communication market may decline nominally by 3 percent, reaching HUF 553 billion in 2023, within which media market spending may increase by 1.4 percent, while the...
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SPAR Group’s fresh meat sales highest among retail chains in Hungary
Market research by Scores Group finds that the SPAR Group’s outlets are the preferred retail chain when it comes to purchasing fresh meat products. SPAR has been operating its own...
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Advertising Association: the entire communications industry can expect a decline of 148.8 billion HUF this year
According to the MRSZ Barometer survey, 55.6 billion HUF may disappear from the media market, while the entire communications industry may expect a decline of 148.8 billion HUF this year,...
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