Tag "saját márka"
Lidl’s private labels have a big influence on the Portuguese economy
Lidl Portugal’s private label products contributed nearly EUR 1bn to the country’s economy in 2023, according to a recent study by consultancy firm Forvis Mazars. This amount represents almost one...
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Chain Bridge Club October exclusive: Even with high purchasing power, there are challenges: an up-close view of the Belgian market
Péter Szautner, managing director of FrieslandCampina gave an insight into the Belgian retail market, with a special focus on the dairy sector at the October meeting of the Chain Bridge...
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No-meat mood in the frankfurter category
Although frankfurter retail sales were lower last year than in 2022, the end-of-year season was stronger than the year before. This article is available for reading in Trade magazin 2024/11...
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Aldi Nord Expands European Presence Amid Strategic Streamlining Efforts
Aldi Nord’s 2023 Sustainability Report highlights a 5.9% increase in net sales, driven by expansion in key European markets. Despite exiting Denmark, the retailer saw record growth in Poland, Spain,...
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Penny Italia Launches New Private-Label Line For Customers Aged 50 And Above
Penny Italia has launched Foreveryou, a new own-brand product range designed for consumers between the age of 50-70 years. In stores from 7 November, Foreveryou will initially offer 15 functional...
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Rohlik Group Expands with Unique Strategy in the European Online Grocery Market
Rohlik Group, now present in five European countries, bases its strategy on a wide product range, great service, freshness, sustainability, and excellent value for money, according to Petr Chvojka, the...
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Slowly we can make plans again
In May Trade magazin organised its BusinessMeetup&Dinner, where Szilvia Krizsó interviewed Péter Noszek, the CEO of Nestlé Hungária. Péter Noszek has worked at Nestlé for 33 years. He has been...
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Coop Italia Adds Over 5,000 Private Label Products in Past Two Years
Over the past two years, Italian retail cooperative Coop Italia has added over 5,000 new private-label SKUs to its shelves. Between 2022 and 2024, the product expansion was a response...
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Gift sets: the stars of Christmas
This article is available for reading in Trade magazin 2024/8-9 Péter Tóth, trade marketing manager of L’Oréal Magyarország says consumers are largely influenced by prices and discounts, primarily because of...
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Salami brands: it is investment time
2023 was a year of inflation in the food sector, but the category of high meat content salamis was hit particularly hard by rising raw material prices. There was a...
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Aldi and Edeka fight for the crown of largest organic grocer
German grocers expand their organic ranges. Discounters and supermarkets alike step up their cooperation with associations for organic farming. Segment leader Alnatura’s introduction of an organic price-entry private label fuels...
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Walmart owns the top 5 private label brands
Numerator’s updated Private Label Trends Tracker has found that nearly all U.S. households purchased private label products in grocery, health and beauty, household, and home and garden categories over the last 12 months,...
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Jumbo Introduces Own-Brand Butter Featuring ‘1-Star Beter Leven’ Quality Mark
Dutch retailer Jumbo has introduced own-brand butter SKUs featuring the ‘1-star Beter Leven’ quality mark. The new products featuring the quality mark include the Jumbo salted and unsalted cream butter...
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Private Label Purchasing On The Rise In Spain, Says Dia
Six in ten Spanish shoppers (60%) say that they are purchasing more private-label products in a bid to save money, a new study by retailer Dia has found. In addition,...
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Barbecue season starts in Lidl stores
Lidl Magyarország is always expanding its wide range of quality products to best meet the needs of customers. The seasonal barbecue range now includes almost 60 different grilling meats and...
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A master course in adaptation – how the inflationary environment has influenced the FMCG market
Krisztina Bakonyi-Kovács, senior consultant of GfK-CPS told at the April meeting of the Trade Marketing Club (TMK): the pressure on brands continues to grow. One of the first words that...
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(HU) Jótékonysági akcióval ünnepelte 30. születésnapját a dm
Sorry, this entry is only available in HU....
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Walmart launches new private label food range called “bettergoods”
US-based Walmart has launched a new private label food brand, under which the majority of products sold will be priced below USD 5. This article is available for reading in...
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More high-quality plant-based private label products
According to PLMA, European private label sales will reach a record EUR 340bn in 2023. This article is available for reading in Trade magazin 2024/5 V-Label says this is partly...
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Alcampo’s private label range grew by 5% last year
Spanish hyper- and supermarket chain Alcampo launched around 281 private label food, drug and perfume products last year, which meant a 5% rise in its private label assortment compared to...
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REWE Opens Its First 100% Plant-Based Supermarket In Berlin
German retailer REWE has opened its first purely plant-based supermarket in Berlin, offering more than 2,700 vegan products. The store is the first vegan outlet for REWE Group, which operates...
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Jumbo Implements Measures To Make Cheese Supply Chain More Sustainable
Dutch retailer Jumbo seeks to make its cheese supply sustainable by collaborating with Uniekaas Holland and more than 200 dairy farmers from the DOC Kaas cooperative. Jumbo and its partners...
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One third of the products bearing the Hungarian Product trademark are private labels
In response to the needs of domestic consumers, retail chains have recently taken steps to further emphasise the domestic origin of their private label products. This article is available for...
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Pikok Pure: a private label range in the spirit of naturalness
Lidl is committed to meeting the needs of its customers with its large product selection, its ability to respond quickly to new consumer needs, and last but not least by...
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Aldi aims to extend its international lead over Lidl
Aldi strives to curb Lidl’s international expansion plans. In Lidl’s most important international markets in the US and in the UK Aldi has launched massive investment programmes to expand footprint...
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Aldi Rebrands Own-Brand Coffee Range In Portugal
German discount retailer Aldi has rolled out the Barissimo coffee brand in Portugal as part of a rebranding process of its private-label coffee SKUs, including the Moreno and Markus brands....
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Twenty-five years of Billa’s private label Clever
Austrian retailer Billa’s private label Clever is celebrating its 25th anniversary with new products and a refreshed look. New Clever products include peanuts, hamburger buns, fresh egg waffles, party drinks and...
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Aldi Ramps Up Spanish Expansion, Nearly 50 New Stores Planned
Discounter Aldi plans to open nearly 50 new stores across Spain this year, maintaining its recent growth trajectory in the country. The latest expansion builds on the momentum of over...
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CBA: fókuszban a Magyar Termék védjegyes termékek! – A vállalat tovább erősíti a Magyar Termék Nonprofit Kft.-vel közös együttműködését
A hazai kereskedelmi üzletláncok közül a CBA is kiemelten kezeli a kiváló minőségű magyar termékek széles körű forgalmazását. Ennek hátterében több fontos tényező áll, amelyek magyarázzák, miért helyez a vállalat...
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Jumbo Lowers Prices Of Own-Brand Meat Substitutes
Dutch retailer Jumbo has lowered the prices of own-label meat substitutes to ensure that costs align with comparable meat variants. Jumbo believes the move will help shoppers while selecting plant-based...
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