Rohlik Group Expands with Unique Strategy in the European Online Grocery Market

By: Trademagazin editor Date: 2024. 10. 24. 09:50

Rohlik Group, now present in five European countries, bases its strategy on a wide product range, great service, freshness, sustainability, and excellent value for money, according to Petr Chvojka, the company’s private label director, in an interview with PLMA Live.

The online pure-player on he grocery delivery market stands out from competitors with its fast and precise delivery system, offering customers a 15-minute delivery window, eliminating the need to wait at home for long.

Chvojka emphasized the key role of automated fulfillment centers, especially in Western countries, where the company minimizes human touch and uses artificial intelligence to improve efficiency and profitability.

Rohlik’s long-term goal is for its private label products to account for 20% of group-level net revenue, and aims to develop 15-20 brand names with 800-1000 different items.

Chvojka also encouraged suppliers to embrace the online marketplace as a new sales channel, highlighting the growth potential of e-commerce, particularly in the food sector, and the opportunity to lead in what he calls the “e-food revolution.”