Tag "Rossmann"
Rossmann: Hungarian customers are becoming more and more popular
The economic challenges of recent years have forced retailers to reconsider. The role of own-brand products and loyalty programs has increased in the eyes of customers, who make decisions more...
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Rossmann already delivers with GLS
More and more people are purchasing drugstore products online, and online purchases are increasingly being made in the capital and agglomerations at Rossmann Hungary as well as in rural areas....
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Nóra Ördög’s make-up products are already available in 60 Rossmann stores
From the beginning of June, we can find the full range of Nora Beauty makeup products marked by the name of Ördög Nóra in 60 selected Rossmann stores. In addition...
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The refillable deodorant at Rossmann is a huge success
In just a few months, the Respray machine, the world’s first device that can be used to refill air deodorants, was a huge success. The Hungarian invention is unique, so...
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We prefer to order monthly packages of diapers and fabric softeners in XXL packaging from drugstores
The number of online orders from drugstores is rising spectacularly, according to data from Rossmann and data-driven, same-day home delivery specialist DODO. This trend mostly applies to larger orders and...
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New mobile app at Rossmann
Rossmann has raised the users’ online shopping experience to a new level: the drug store network’s mobile application has been renewed in both design and content. The changes have improved...
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Unbeatable top 3 – The 2022 ranking of FMCG retailers is out now
Both the economy and the FMCG sector had an eventful past few years. New measures, a transformed market environment, and constantly changing shopper reactions…There wasn’t much we could get used...
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Growing popularity for the Hungarian Product loyalty website among manufacturers
It was in last March that Hungarian Product Nonprofit Kft. launched its loyalty website, www.magyaranyero.hu. The website was created for the integrated implementation of prize games and it already has...
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This is Redy – Period underwear
A period accident gave birth to the dynamic Hungarian start-up This is Redy, which has launched a niche product in the hygiene market. Dóra Molnár, the owner of the idea...
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The GKID-Mastercard eRANKING 2022 is already out
This article is available for reading in Trade magazin 2023/6-7. Stable market share for the top players In 2023 GKID – in collaboration with Mastercard – published the ranking of...
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This is Redy – Menstrual panties
They started with an initial capital of two million, but already in the third month they saw that it would be a success, and now the This is Redy menstrual...
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This is how much you can save per month with a regular customer membership
Nine out of ten Hungarian women are members of some kind of loyalty program and regularly use their loyalty card, according to a representative online survey by Rossmann Hungary. The...
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It’s hard to win the title of “Best Workplace” with a hug coupon, but with a fish pedicure?
In 2022, Rossmann was awarded the title of Best Workplace, and now it draws the attention of job seekers with its new online video campaign, available from the beginning of...
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Rossmann: More and more Hungarian women are accepting their skin imperfections
Naturalness has become the key word in recent years when it comes to make-up, and the trend can be felt not only in international markets: the use of so-called character...
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Rossmann has opened one of its largest domestic stores
Rossmann Magyarország renovated its store in the Mammut shopping center as part of an investment of HUF 170 million. The store was designed following the latest German concept, so it...
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Rossmann Collaborates With SPAR Austria To Expand Business
German drugstore chain Rossmann has announced a collaboration with SPAR Austria as it seeks to offer its products in more international markets. As part of the collaboration, products of the...
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Happy baby, relaxed mom
In 2022 diaper value sales grew, while volume sales stayed put – reported NielsenIQ. Izabella Kowalska, Essity Hungary Kft.’s category manager: “Our products produced moderate growth, because of the difficult...
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More than just “mash for babies”
Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...
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Survival strategies
Trade Marketing Club (TMK) organises its “I Love Trade Marketing” conference every year, and this time the title of the one-day online event was Survival Strategies. More than 200 people...
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Most Valuable Brands In Germany Revealed: Kantar
Kantar has unveiled its BrandZ Top 50 listing of the most valuable brands in Germany. A number of retailers feature in the BrandZ Top 50 for Germany, with the discounters...
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Research: the elderly are more environmentally conscious when buying drugstore products
The Hungarian population is price sensitive, somewhat skeptical and not really informed about environmentally friendly cosmetic and hygiene products. Protecting animals for young people and minimizing waste is more important...
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DODO and Rossmann are testing drones for home delivery
Data-driven logistics company DODO and Rossmann have launched a unique pilot project, for the home delivery of products ordered in the drugstore chain’s online shop. The first test flight departed...
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ROSSMANN is among the 30 best employers in the world
The American business magazine Forbes has published a new list of the best employers in the world. ROSSMANN finished 26th in 2022, improving 18 places compared to its excellent 44th...
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Henkel, CEWE, JYSK, Rossmann and DHL also help children living in extreme poverty
More than 6,300 people have already turned their attention to children living in deep poverty, for whom even tap water is a miracle. Last year, the adopters registered in the...
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Hungarians save a lot with coupons
What else can we save? The question affects almost everyone in our country, since “thanks” to inflation, the prices of even the most basic products are much higher today, almost...
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The innovation of Rossmann and Respray was presented
In front of many celebrities and eco-conscious influencers, the innovation of the drugstore chain and Respray, the refillable deospray technology, debuted in the Rossmann store in Budaörs. Eszter Ónodi, Nóra...
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More than 10 tons of collected plastic bottles
For the sixth time, Henkel and Rossman have organized their sustainability promotion “Game for a greener future”, with which they support nurseries, kindergartens and schools. Thanks to the activity, Henkel...
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Rossmann tested drone home delivery
DODO, which offers data-driven logistics solutions, and the Rossmann drugstore network, which has also had a popular webshop for years, launched a unique domestic pilot project for the drone delivery...
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Next year will bring #buyhungarian 2.0 – A busy year ends with the “Hungarian is the real thing!” online image campaign
More than 5,000 products of 230 companies are entitled to use one of the Hungarian Product trademarks of Hungarian Product Nonprofit Kft. The combined sales revenue of these firms is an...
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We had both feet on the (play)ground (Part 2)
Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...
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