Tag "retail media"

Ahold Delhaize introduces new in-store audio retail media solution

Ahold Delhaize introduces new in-store audio retail media solution
Date: 2024-10-10 10:00:19

The grocery company’s East Coast banners will give CPG partners the ability to create in-store audio ads and strategies through a partnership with Vibenomics. AD Retail Media announced Thursday it...

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Albert Heijn Enhances Retail Media Services With New Offerings

Albert Heijn Enhances Retail Media Services With New Offerings
Date: 2024-07-16 09:31:13

AH Retail Media Services, the retail media unit of Albert Heijn, has introduced a host of new offerings, including video advertisements on the ah.nl website and in the ah app....

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Physical stores could be the new arena for retail media

Physical stores could be the new arena for retail media
Date: 2024-07-09 10:35:50

Retail media has traditionally been about the targeted advertising of products and brands at or near the point of sale. This article is available for reading in Trade magazin 2024/6-7...

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Retail trade 2023: rationalising consumers, technological development

Retail trade 2023: rationalising consumers, technological development
Date: 2024-05-30 16:32:34

In this article we try to paint a picture of what happened in retail trade last year. 2023 was a challenging year for the food sector in Europe and overseas....

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IGD: Retail media and increased efficiency will be important in 2024

IGD: Retail media and increased efficiency will be important in 2024
Date: 2024-04-19 11:52:26

This article sets out to summarise the retail trend predictions of IGD, which outlines five trends that are set to shape the retail market in 2024 and beyond. This article...

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Walmart buys Vizio for $2.3B as retail media race turns to streaming

Walmart buys Vizio for $2.3B as retail media race turns to streaming
Date: 2024-02-29 09:48:44

Retail media networks are shifting focus to areas like connected TV and streaming to increase their ability to reach consumers. Walmart has agreed to acquire TV maker Vizio for $2.3...

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Carrefour And Publicis Groupe Launch Joint-Venture

Carrefour And Publicis Groupe Launch Joint-Venture
Date: 2023-06-21 09:42:19

Carrefour Group and Publicis Groupe have launched a joint-venture named Unlimitail to address the retail media market in Continental Europe, Brazil and Argentina. The launch of the company comes six...

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Ahold Delhaize reaches half a billion from ad revenue

Ahold Delhaize reaches half a billion from ad revenue
Date: 2023-06-15 09:46:49

Revenues from retail media are helping Ahold Delhaize keep prices low, CEO Frans Muller has revealed. The retailer has is “almost half-way” of its target of one billion euros in...

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Offering a seamless hybrid shopping experience can be essential in 2023

Offering a seamless hybrid shopping experience can be essential in 2023
Date: 2023-03-06 15:47:32

Communicating values Krishnakumar Davey, president of client engagement at IRI has told Grocery Drive that retailers know: prices have become so high that shoppers can’t spend more, thus retailers are...

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