Tag "retail media"
Physical stores could be the new arena for retail media
Retail media has traditionally been about the targeted advertising of products and brands at or near the point of sale. This article is available for reading in Trade magazin 2024/6-7...
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Retail trade 2023: rationalising consumers, technological development
In this article we try to paint a picture of what happened in retail trade last year. 2023 was a challenging year for the food sector in Europe and overseas....
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IGD: Retail media and increased efficiency will be important in 2024
This article sets out to summarise the retail trend predictions of IGD, which outlines five trends that are set to shape the retail market in 2024 and beyond. This article...
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Walmart buys Vizio for $2.3B as retail media race turns to streaming
Retail media networks are shifting focus to areas like connected TV and streaming to increase their ability to reach consumers. Walmart has agreed to acquire TV maker Vizio for $2.3...
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Carrefour And Publicis Groupe Launch Joint-Venture
Carrefour Group and Publicis Groupe have launched a joint-venture named Unlimitail to address the retail media market in Continental Europe, Brazil and Argentina. The launch of the company comes six...
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Ahold Delhaize reaches half a billion from ad revenue
Revenues from retail media are helping Ahold Delhaize keep prices low, CEO Frans Muller has revealed. The retailer has is “almost half-way” of its target of one billion euros in...
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Offering a seamless hybrid shopping experience can be essential in 2023
Communicating values Krishnakumar Davey, president of client engagement at IRI has told Grocery Drive that retailers know: prices have become so high that shoppers can’t spend more, thus retailers are...
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