Tag "reklámok"
We spend as much time in front of the telly as before, but we watch more commercials
Date: 2022-03-02 10:29:31
In 2021 Hungarians spent 4 hours and 54 minutes in front of the television on average, which was just 1 minute less than in the previous year – reveals the...
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Hungarian Advertising Association has launched its Green Planet Initiative
Date: 2019-10-02 11:40:04
The Hungarian Advertising Association (MRSZ) has launched its Green Planet initiative to promote the transition of the communications industry to sustainable operation – the association told MTI on Tuesday. According...
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NMHH: product placements in commercial TVs increased by 15 percent in the first half of the year
Date: 2019-09-12 11:35:33
RTL Klub and TV2 had 17,796 product placements in the first six months of the year, which is a 15 percent increase, compared to the same period of last year,...
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China spent the most on advertising during the World Cup
Date: 2018-06-26 11:08:53
Though the Chinese national team did not qualify for the World Cup, the Chinese companies pay huge amounts of money on commercials. The event is a great opportunity for the...
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Media Council: the channels are repeating the advertisements more often
Date: 2018-03-23 11:30:46
The trend observed earlier continues. Less advertisements are repeated more often by the channels, according to a survey of the media council on new advertising spots published in the second...
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Nielsen: trade advertisings have increased
Date: 2016-05-11 11:55:53
Trade advertising increased significantly, after the stores can remain open again on Sundays. While in case of spots promoting trade, the Nielsen Közönségmérés Kft. (Nielsen Audience Measurement Ltd.) registered a...
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A double-digit growth in the online advertising market
Date: 2015-11-18 11:32:38
The domestic digital advertising market achieved a double-digit growth in the third quarter – the IAB Hungary told MTI. According to IAB Hungary, between early July and late September, the...
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Nielsen: Much more Hungarian consumers trust in advertising than the European average
Date: 2015-09-28 11:36:58
Eight out of ten Hungarian consumers consider those advertisings the most authentic that came from their acquaintances or from people whom they trust (81%). This rate is one percentage point...
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