Tag "reklám"
MLE: the advertising tax causes competitive disadvantage for the domestic media businesses
At the National Economic Committee’s meeting, Lázár János Minister spoke about the European Commission’s infringement proceedings against Hungary, due to the advertising tax law, and about the expected outcome. The...
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Domestic advertising spendings increased by nearly eight percent last year
Last year’s 189.05 billion HUF domestic advertising spendings exceeds the data of 2013 by 7.77 percent – Hivatal Péter, teh vice president of the Hungarian Advertising Association (MRSZ) announced on...
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Nielsen: more people were watching food, chemicals and cosmetics commercials
The domestic TV commercials of food, household chemicals and cosmetics reached 1 percent more GRP last year, than a year before – according to a Nielsen Audience Measurement Ltd. The...
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Twenty-two organizations have signed the new Hungarian Advertising Code of Ethics
The new Hungarian Advertising Code of Ethics was born as the result of several months of hard work, and with the involvement of 22 organizations. The work was coordinated by...
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The flat advertising tax would put more burden on the medium-sized media companies
A five percent tax on advertising would quarter RTL’s burden and would halve TV2’s burden, while the budget revenues will slightly decrease – Világgazdaság Online calculated. However, the smaller publishers...
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