Tag "PwC"
PwC: human factors have become more important in choosing a job
Security, collaboration and open communication have become more valued when choosing a job, but basic salary remains the first, and respect for privacy is the second in the ranking of...
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What do Hungarian shoppers want? Cheap, high-quality products made in Hungary!
Anita Mekler, an expert of PricewaterhouseCoopers (PwC) presented the results of comprehensive research on Hungarian consumer habits, attitudes and concerns in the light of trends in Poland, Romania, Ukraine and...
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We took you on a flight! (Part 1)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up at the Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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Decarbonisation: 45% of domestic companies have a strategy
The latest research by PwC Hungary says 45% of domestic companies have already developed a decarbonisation strategy, but only 12% have committed to achieving net-zero emissions by 2050. 37% of...
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E-commerce balance in the red
Hungary’s digital foreign trade balance is strongly negative: domestic customers are increasingly spending in foreign online stores, while the exports of Hungarian e-retailers are only slowly expanding. The HungarEcomm Stars...
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SAP: A big leap in PwC’s enterprise resource planning
PwC Takes Enterprise Resource Planning to the Next Level–has successfully launched the SAP Cloud ERP solution, a significant milestone in modernizing and unifying the firm’s operations. The new platform now...
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Loyalty reloaded – who is going to win the loyalty war in 2025?
Consumer loyalty has never been so volatile and numerous international studies (Salesforce, PwC, McKinsey) warn that trust is quickly undermined by fragmented systems – when CRM, newsletter distribution and loyalty...
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GLS: a leader in innovation
Launched in April 2023, GLS Hungary’s GLS XXL service opened up new horizons in domestic parcel logistics, making it possible for extra-large packages weighing up to 80kg to be delivered...
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Consumer consciousness is limited by our wallets
According to PwC’s Voice of the Consumer survey, which summarises the opinions of more than 21,000 consumers in 28 countries, shoppers would primarily buy food products that are in line...
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PwC: Average holiday spend set to drop 5% this year — biggest decline in five years
Cost concerns will be front and center this holiday season as many shoppers — particularly those belonging to Gen Z — pull back their spending amid economic uncertainty and rising...
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The wallet sets the limits to consumer awareness
Consumers want to buy healthy, sustainable, and affordable ingredients and foods, but this is becoming increasingly difficult. While many people are conscious – for example, by reducing waste and consuming...
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Waiting strategy – and no real confidence
In a quarterly online presentation by PwC Magyarország partner Gábor Farkas and Ákos Kozák, a economic research director expert of the Equilibrium Institute has revealed: at the beginning of 2025...
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What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary is considered a frontrunner in Hungary, as it was the first to measure the impact of online retail media tools...
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Rossmann has exploded onto the e-commerce top list
Rossmann is included for the first time in the 2024 E-toplist compiled by PwC among the e-retailers with the highest turnover. Online Drogéria earned 14th place in the overall list...
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Omnichannel or nothing – a new direction in e-commerce
Norbert Madar, the leader of PwC’s digital commerce team gave the closing presentation at the Day of Promotions conference. He provided a comprehensive overview of the rapid expansion of online...
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PwC E-toplist: The largest and most well-known online retailers
4 categories: largest, FMCG, Hungarian, best-known – PwC Hungary published the 2024 ranking of the most successful e-retailers on June 19 at a professional event attended by more than 40...
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Kifli.hu retained its first place in the online food market
Kifli.hu has topped the FMCG category of the e-commerce top list compiled by PwC this year, and is now the second largest player in the e-commerce market overall. Kifli.hu remains...
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PwC Global Top100 Survey: Market value of the world’s 100 largest companies hits new high
The market value of the world’s 100 largest companies grew by 7% to a total of US$2.8 trillion as of March 31, 2025, according to PwC’s latest Global Top 100...
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PwC: the rise of AI will not reduce, but increase the number of jobs
A mesterséges intelligencia (AI) térnyerése a félelmekkel ellentétben nem csökkenti, hanem növeli a munkahelyek számát, átalakítva a munkavégzést – mutat rá a PwC Magyarország az MTI-hez eljuttatott közleményében a PwC...
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AI can bring more than the industrial revolution
The impact of artificial intelligence (AI) on the global economy over the next decade could be comparable to the scale of industrialization in the 19th century, according to a recent...
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Hungary’s most comprehensive Generation Z research published
Diversum, Quantum Digitális Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have published the Gen Z Report, Hungary’s most comprehensive research on Generation Z to date. This article is available for reading...
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GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
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Employing women can significantly increase productivity
The 12th edition of PwC’s Women in Work (WiW) report examines gender equality in the workplace across OECD countries. While the findings suggest positive progress, the transformative impact of current...
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Hungary’s most comprehensive Generation Z research published
The Gen Z Report, Hungary’s most comprehensive research on Generation Z to date, was published in professional cooperation between Diverzum, Quantum Digital Student Cooperative, Steigervald Krisztián (SteiGen) and PwC. The...
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Total value of global corporate transactions to grow by 5% in 2024
Although the number of deals fell by 17%, the increase in large-value corporate acquisitions clearly indicates a recovery in the transaction (M&A) market, according to the PwC Global M&A Industry...
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Is it worth switching to sustainable packaging?
Main packaging trends include easy-open solutions for the elderly, single-serve packaging for those who live alone and resealable designs. This article is available for reading in Trade magazin 2025/2-3. With...
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AI and sustainability will be this year’s key trends
This article is available for reading in Trade magazin 2025/2-3. Price-sensitivity is still with us, as consumers are still struggling with the cost-of-living crisis, claims Capgemini in its What Matters...
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PwC Global CEO Survey: replanning in progress
This article is available for reading in Trade magazin 2025/2-3. Commenting on the survey of 4,701 CEOs in 109 countries, conducted between 1 October and 8 November 2024, Mohamed Kande,...
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Flying blind?
Don’t get me wrong, I am not trying to contradict the recent statement about the Hungarian economy taking a rolling start, but after talking to so many CEOs I just...
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