Tag "PICK"
A spectacular flavors in the campaign of the 150-year-old PICK
PICK has launched its communication campaign with the successful PICKOLINO campaign, backed by appetizing macro images. The apropos of the current image campaign is twofold, as the brand is celebrating...
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Bonafarm plans to invest nearly 100 billion forints
Bonafarm Zrt. plans to invest nearly 100 billion HUF in efficiency and capacity-building investments in 10 years – the company’s CEO said on Thursday in Budapest at celebration, held on...
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Free-from fresh meats? One step closer to healthy eating
In recent years consumers have become more conscious about what they are eating, and this trend had an impact on the meat industry too. With is premium meat products, Bonafarm...
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PICK Fresh meat – premium sortiment
From the 19 products in the product range 12 are available in protective atmosphere packaging, while 7 are marketed in skin pack packaging. They are available in convenience packaging, which...
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Magazine: FMCG brands and sports: Brand building and mission (Part 1)
László Madarász, director of marketing and strategy at Pick Szeged Zrt. opines that sports marketing (sponsorship) has several advantages, because it establishes a direct connection between the supported organisation and the...
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Magazine: New regulation brings improvement
In August 2017 the new Hungarian Food Book entered into force, which specifies the minimum meat and mechanically deboned meat contents of meat products – in the wiener/frankfurter category the...
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PICK Pickolino pork wiener 280 g
Popular Pickolino pork wieners are now also available in large, 280g size. The product is made using high-quality pork, it has no casing and its taste is characteristically smoky. Pickolino...
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Increasing in-store visibility
Pick Szeged Zrt. and DS Smith Packaging Hungary Kft. regularly share their ideas with each other at workshops. Recently Pick Szeged Zrt. put the HERZ Vital product on the market: a modern product in...
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Magazine: The salami end isn’t here yet
In the second half of 2017 the regulations in the Hungarian Food Book became stricter and this affected the cured meat market too: many products don’t qualify as salami and...
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PICK Pickolino virsli 140 g
High-quality Pickolino wieners are made from pork and they offer a pleasantly spicy and characteristically smoky taste experience. The product is lunched under the PICK brand name. It contains no...
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Magazine: When buying ham, shoppers prefer branded products
In March-April 2017 combined volume sales of the ‘smoked meat’ and ‘smoked-cooked meat’ categories amounted to 3,944 tons, 6.7 percent more than in the same period of 2016 – reported...
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A joint research and development project was launched by Pick and the University of Szeged
With the help of EU support, a joint research and development project has been launched by Pick and the University of Szeged (SZTE), aiming to find innovative solutions to improve...
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A joint research and development project was launched by Pick and the University of Szeged
The Pick Szeged Zrt. And the Szeged University of Szeged (SZTE) launched a joint research and development project with a 1,71 billion HUF EU funding for the development of new...
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New flavour in the liver paté category
Popular brand FAMÍLIA presents a new flavour in the liver paté category. FAMIÍLIA Liver Paté with Chives gets its special taste from the liver it contains and the chives which...
Read moreHigh Quality Pork trademark for the Pick
The Pick Szeged Zrt. appears on the market with high quality branded pork meat the future. The meat company that belongs to the Bonafarm Group as well as several integrated...
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