Tag "piacelemzés"

Competition Office: there is a difference between the content of “green” advertising messages and the consumer’s interpretation

In many cases, there is a difference between the real content of the sustainability advertising messages of Hungarian businesses and their consumer interpretation based on the rapid investigation of the...

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Why does restaurant packaging cost more?

A recent market analysis by Indepack Kft. informs that demand has surged for paper packaging, but at the same time the price of cellulose soared and this entailed a global...

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Young market analysts

The BGE KVIK team – Jázmin Éva Balog, Noura Boutchichite, Csenge Anna Molnár and Nguyen Phuong Thao – won the 2021 Central & Eastern Europe Student Market Study Competition. STR...

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The role of online commerce data assets is being investigated by the competition authority

The Hungarian Competition Authority (GVH) is launching a market analysis to explore how the data assets of online retailers are created and what role it plays in competition between online...

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28% of the visitors spent more than a month on Lake Balaton this year

In terms of number of visitors, the South Coast won by about 30% this summer. Weekdays have caught up with the weekends, with the difference averaging only 27%. The most...

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Europe is a Private Label Fortress

The trend is clear from the latest Nielsen data compiled for PLMA’s 2020 International Private Label Yearbook which shows private label gaining market share last year in 14 of the...

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Online shops are likely to speed up instant payment

Experts estimate that there are approximately 10,000-14,000 online shops in Hungary, which realised more than HUF 500-billion sales in 2018. Half of online purchases are still paid for in cash,...

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