Tag "OTC"

Uber Health expands to offer grocery and over-the-counter delivery

Uber Health expands to offer grocery and over-the-counter delivery
Date: 2023-07-05 09:00:49

Uber Health, the healthcare arm of Uber, has expanded to launch grocery and over-the-counter item delivery. The platform expansion will ultimately allow both users and providers to use one platform...

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Magazine: Emotionally the most effective OTC commercials in 2020 – according to Synetiq’s regular neuromarketing tests

Magazine: Emotionally the most effective OTC commercials in 2020 – according to Synetiq’s regular neuromarketing tests
Date: 2022-01-14 06:38:15

In 2020 demand rose sharply for OTC products and at the same time the commercials of pharmaceutical companies switched to a different focus than they had had before, expressing support...

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Television commercials can increase OTC products’ market share the most

Television commercials can increase OTC products’ market share the most
Date: 2018-02-25 15:24:50

In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...

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More and more new OTC products

More and more new OTC products
Date: 2017-08-30 13:59:31

According to Boglárka Dezse, marketing leader of Béres Gyógyszergyár Zrt., the market of OTC drugs (products that can be bought without a prescription) and dietary supplements transformed considerably in recent...

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