Tag "nyomtatott sajtó"
The domestic print media reached an eighteen and a half percent increase on the advertising market
The total advertising revenue of 2017 reached 106,783 billion forints. The press reached a two-digit growth. Its growth rate surpassed all market segments and the latest data show a significant...
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Magazine: Print media is more efficient and reliable than social media
Higher trust drives higher purchase intent. According to a recent study commissioned by NewsMediaWorks, consumers trust advertisements and articles published in daily papers more than those in other media channels....
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The credibility of the printed word
A French study has revealed that print magazines, if used as part of a multimedia campaign, can increase trust in a given brand and brand preference by up to 7...
Read moreMeasuring the efficiency of print media in an integrated media plan
Brand Science has analysed cases studies by 500 companies from 13 countries. The studies examined the role of print media in reaching PROI targets (Revenue Return on Investment) – the PROI...
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Last year’s domestic advertising spendings increased by 11 percent
Last year, the domestic advertising spending was 216 billion HUF, 11.2 percent more than a year before – according to the data published by the Hungarian Advertising Association (MRSZ) on...
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The total media market revenue is over 96 billion HUF in 2015
The printed media still has an enormous impact on consumers, opinion leaders and on the whole society. The press market reached 32.234 billion HUF advertising revenues and 57.952 billion HUF...
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