Tag "neuromarketing"

Magazine: Emotionally the most effective OTC commercials in 2020 – according to Synetiq’s regular neuromarketing tests

In 2020 demand rose sharply for OTC products and at the same time the commercials of pharmaceutical companies switched to a different focus than they had had before, expressing support...

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Magazine: Emotionally the most effective retail commercials in 2020 – Based on Synetiq’s regular neuromarketing testing of television commercials

There were creative retail television commercials in 2020 too. Promotion campaigns, family Christmases, Black Friday messages – all of these were featured and the food was fresh, the prices were...

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Promotional television commercials from a neuromarketing perspective

There is fierce competition between brands and service providers, and companies have great influence on the decisions of consumers. It isn’t an easy job to conquer the hearts of consumers,...

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Magazine: Emotionally the most effective FMCG commercials in 2020

2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...

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There is no such thing as a ‘buy’ button

Neuromarketing has been a scientific discipline since 2007. Before that neuromarketing was considered to be a methodology that adds something extra to traditional marketing research, but by now it has been...

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