Tag "neuromarketing"
Magazine: Emotionally the most effective OTC commercials in 2020 – according to Synetiq’s regular neuromarketing tests
Date: 2022-01-14 06:38:15
In 2020 demand rose sharply for OTC products and at the same time the commercials of pharmaceutical companies switched to a different focus than they had had before, expressing support...
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Magazine: Emotionally the most effective retail commercials in 2020 – Based on Synetiq’s regular neuromarketing testing of television commercials
Date: 2021-07-02 06:16:55
There were creative retail television commercials in 2020 too. Promotion campaigns, family Christmases, Black Friday messages – all of these were featured and the food was fresh, the prices were...
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Promotional television commercials from a neuromarketing perspective
Date: 2021-05-17 19:09:34
There is fierce competition between brands and service providers, and companies have great influence on the decisions of consumers. It isn’t an easy job to conquer the hearts of consumers,...
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Magazine: Emotionally the most effective FMCG commercials in 2020
Date: 2021-05-12 07:22:45
2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...
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There is no such thing as a ‘buy’ button
Date: 2017-08-30 15:24:46
Neuromarketing has been a scientific discipline since 2007. Before that neuromarketing was considered to be a methodology that adds something extra to traditional marketing research, but by now it has been...
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