MasterCard - Trademagazin

Mastercard: Nearly eight out of ten people choose contactless payment
Date: 2020-05-08 11:20:25

According to a recent global consumer survey conducted by Mastercard in 19 countries, 79 percent of shoppers choose contactless payment, mentioning security and cleanliness as the most important motivation, the...

Thousands of magazines are available for free to Mastercard’s top premium cardholders
Date: 2020-05-06 11:06:38

As of today, Mastercard will make the PressReader application available free of charge to Hungarian-issued Platinum, World Elite and Business (Card and Business) Premium cardholders, the payment technology company announced....

Mastercard study shows COVID-related shift to contactless
Date: 2020-05-05 08:50:41

Consumers are increasingly moving toward contactless card adoption due to the COVID-19 pandemic, according to a Mastercard study The global survey shows 79% of consumers are using contactless payments, citing...

Mastercard would also accelerate digital payment with infrastructure development program
Date: 2020-04-02 11:16:01

The Mastercard Infrastructure Development Program can give digital payments a new boost, as Program Participants can make card payments available to merchants within 3-4 days. In many cases, you can...

Mastercard has made it possible to increase the amount of one-touch payments in 29 countries
Date: 2020-03-26 11:20:57

Mastercard has reaffirmed its commitment to a higher level of one-touch payments across Europe. This decision concerns 29 countries, including Hungary, and provides a quick response to the current emergency...

Mastercard to take Bunq green card into 30 European countries
Date: 2020-03-19 10:37:07

Mastercard and bunq announce today the expansion of their partnership to accelerate the growth of bunq’s card offerings in Europe. Mastercard is leveraging its international network, helping to expand the...

The age of the customer experience
Date: 2020-03-15 16:47:51

This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....

Time and experience are the new money
Date: 2020-02-26 10:53:49

Our magazine interviewed Péter Mondovics, marketing manager of Mastercard about their role in METRO’s ‘Anniversary Winning Weeks’ promotion campaign. – Thanks to METRO’s network and constantly expanding HoReCa customer base,...

Mastercard has increased its Valentine’s Day spending in Hungary by 1.5 times over 3 years
Date: 2020-02-14 11:27:17

Valentine’s Day spending increased by 17 percent and pre-purchase purchases by more than 30 percent over the last three years, according to a study based on data from 53 countries....

Mastercard opens European Cyber Resilience Centre
Date: 2020-02-10 12:49:48

Mastercard has announced that it is developing its first European Cyber Resilience Centre, a state-of-the-art cyber and security centre in Europe. The new centre will drive collaboration between the public...

Together with its Mastercard partners, it will plant 100 million trees over the next five years
Date: 2020-01-27 11:07:38

The payment technology firm wants to mobilize the market sector through the establishment of the Priceless Planet Coalition to take concrete steps in environmental protection. Mastercard announces the creation of...

Mastercard and the International Ski Association work on the sustainability of winter sports
Date: 2020-01-23 11:00:19

With the help of a payment technology firm, Kitzbühel, home to the Hahnenkamm competition, will be completely cash-free, and experts say that in the next five years, many ski paradises...

January 15 is the application deadline for the Mastercard Infrastructure Development Program
Date: 2020-01-13 11:02:44

On November 29, 2019, Mastercard launched its Infrastructure Development Program, which aims to provide a significant boost to the domestic debit card acceptance infrastructure. The program provides financial and professional...

3 million Hungarians on the road to spend Christmas at home
Date: 2019-12-13 11:10:48

According to the latest Mastercard research, over 3 million Hungarians will board a plane, bus or train to spend Christmas with their family. 15 percent of Hungarian respondents will come...

Magazine: Focusing on the customer experience
Date: 2019-12-06 07:56:53

The Retailer of the Year competition has been organised again this year, courtesy of Mastercard. Offering good customer experience to shoppers is becoming increasingly important for market players. In 2019...

Mastercard would double the number of credit card acceptance points
Date: 2019-12-02 11:10:42

Mastercard has announced a three-year infrastructure development program to double the number of credit card acceptance points in Hungary, which will cost around 2 billion HUF – the card company...

The money sending service of Moneytou, Mastercard and Rakuten Viber has started
Date: 2019-11-26 11:15:01

From today, users can quickly and easily send money to each other using a Hungarian-developed service available within the Viber application. The service, based on Mastercard Send technology, was announced...

Magazine: What an experience!
Date: 2019-11-25 07:41:07

Mastercard has prepared a customer experience study in connection with the Retailer of the Year 2019 award. The company wanted to find out what Hungarian retailers can do to win...

The United States is the best for female entrepreneurs
Date: 2019-11-22 11:08:46

The United States slightly overtook last year’s top-ranked New Zealand in Mastercard’s 2019 lineup, which ranked what is the best country for female entrepreneur in the world – origo wrote...

Magazine: The Trade Parliament was in session (Part 1)
Date: 2019-11-11 07:29:32

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

Mastercard’s consulting business brings its regional headquarters to Budapest
Date: 2019-10-22 11:10:43

Mastercard’s strategic consulting business, Mastercard Advisors, will bring one of its European headquarters to Budapest, and plans to increase the number of consultancy teams that have already begun recruitment in...

Mastercard’s advisory division moves to Budapest
Date: 2019-10-20 11:37:21

Mastercard strategic consultancy business line, Mastercard Advisors brings one of its European centres to Budapest. As part of this move, the company plans to increase the number of advisors to...

Rakuten Viber and Mastercard have launched an instant money transfer service
Date: 2019-10-07 11:10:04

Viber users will be able to easily and safely send each other a small or larger amount of money a 125,000 HUF a month and a maximum of 780,000 HUF...

Mastercard: adventure gifts gaining popularity for Christmas
Date: 2019-09-26 11:14:21

According to a Mastercard’s survey, 8 percent of the Hungarians start Christmas shopping in September, with nearly one in two adults shopping for the holidays in November. This is due,...

Bookline became the Trader of the Year
Date: 2019-09-20 11:11:35

This year, Bookline won the grand prize of the Trader of the Year competition, sponsored by Mastercard. In the categories, in addition to the bookstore, Budapest Park, the event venue...

European cooperation for cashless payment
Date: 2019-09-16 18:39:56

Mastercard and mobile Point of Sale (mPOS) solutions company SumUp intend to increase the number of points where bank card payment is possible in Europe in the next 5 years. Ferenc...

Mobile payment is ahead of a breakthrough in Hungary
Date: 2019-09-16 12:17:30

About five years ago Apple Pay and Android Pay broke new ground in contactless mobile payment, especially in Western Europe. However, it is still early days in Hungary in this...

Magazine: Simple mechanisms, useful prizes
Date: 2019-09-11 07:10:31

As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...

Strong customer authentication’s start won’t be trouble-free
Date: 2019-08-20 14:44:34

The date is approaching fast: on 14 September strong customer authentication (SCA) rules will enter into force in Hungary. It can already be seen that the system’s launch won’t be...

Shoppers want the personal contact
Date: 2019-08-09 07:56:49

In May JLL published a study about the future of retail. From this we learned that 65.2 percent of ‘veteran’ consumers need a professional’s help when shopping, for Baby Boomers entertainment...

Mastercard: Nearly eight out of ten people choose contactless payment Date: 2020-05-08 11:20:25

Thousands of magazines are available for free to Mastercard’s top premium cardholders Date: 2020-05-06 11:06:38

Mastercard study shows COVID-related shift to contactless Date: 2020-05-05 08:50:41

Mastercard would also accelerate digital payment with infrastructure development program Date: 2020-04-02 11:16:01

Mastercard has made it possible to increase the amount of one-touch payments in 29 countries Date: 2020-03-26 11:20:57

Mastercard to take Bunq green card into 30 European countries Date: 2020-03-19 10:37:07

The age of the customer experience Date: 2020-03-15 16:47:51

Time and experience are the new money Date: 2020-02-26 10:53:49

Mastercard has increased its Valentine’s Day spending in Hungary by 1.5 times over 3 years Date: 2020-02-14 11:27:17

Mastercard opens European Cyber Resilience Centre Date: 2020-02-10 12:49:48

Together with its Mastercard partners, it will plant 100 million trees over the next five years Date: 2020-01-27 11:07:38

Mastercard and the International Ski Association work on the sustainability of winter sports Date: 2020-01-23 11:00:19

January 15 is the application deadline for the Mastercard Infrastructure Development Program Date: 2020-01-13 11:02:44

3 million Hungarians on the road to spend Christmas at home Date: 2019-12-13 11:10:48

Magazine: Focusing on the customer experience Date: 2019-12-06 07:56:53

Mastercard would double the number of credit card acceptance points Date: 2019-12-02 11:10:42

The money sending service of Moneytou, Mastercard and Rakuten Viber has started Date: 2019-11-26 11:15:01

Magazine: What an experience! Date: 2019-11-25 07:41:07

The United States is the best for female entrepreneurs Date: 2019-11-22 11:08:46

Magazine: The Trade Parliament was in session (Part 1) Date: 2019-11-11 07:29:32

Mastercard’s consulting business brings its regional headquarters to Budapest Date: 2019-10-22 11:10:43

Mastercard’s advisory division moves to Budapest Date: 2019-10-20 11:37:21

Rakuten Viber and Mastercard have launched an instant money transfer service Date: 2019-10-07 11:10:04

Mastercard: adventure gifts gaining popularity for Christmas Date: 2019-09-26 11:14:21

Bookline became the Trader of the Year Date: 2019-09-20 11:11:35

European cooperation for cashless payment Date: 2019-09-16 18:39:56

Mobile payment is ahead of a breakthrough in Hungary Date: 2019-09-16 12:17:30

Magazine: Simple mechanisms, useful prizes Date: 2019-09-11 07:10:31

Strong customer authentication’s start won’t be trouble-free Date: 2019-08-20 14:44:34

Shoppers want the personal contact Date: 2019-08-09 07:56:49