márkaépítés - Trademagazin

This is how AI threatens the branding of businesses
Date: 2024-02-12 11:46:32

More and more companies decide not to entrust a professional team with design and brand building, but to call on AI for help. Although we can indeed create a company...

Quality, product innovation and integrated campaigns – PICK’s recipe for keeping consumers
Date: 2023-10-12 11:16:05

The PICK brand needs no introduction in Hungary, and its core value is development based on quality and tradition – this is the reason why consumers love and trust PICK...

Brand building with business awards
Date: 2022-11-17 10:04:15

Brand building is a long process, where the brand has to prove its credibility again and again, guaranteeing high quality and strengthening customer trust in the brand at the same...

Podcast series about trademark user brands
Date: 2022-11-09 09:36:26

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. told our magazine: last year they launched the “Homebusiness” podcast series, and so for nearly 20 episodes have been recorded. Every...

Premiumisation postponed
Date: 2022-09-15 12:36:01

COVID-19 brought a growth in both coffee value and volume sales, because people spent more time at home. In 2022 coffee companies had to increase prices due to global economic...

NetPincér entrusted Positive Adamsky with employee branding tasks
Date: 2021-04-08 10:30:25

In a restricted tender, NetPincér selected Positive Adamsky to carry out the company’s employer branding tasks. In addition to NetPincér’s PR communication and social media tasks, the agency is now...

Brand-building is of greater importance than ever
Date: 2020-11-27 10:32:04

In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...

Social issues in brand building
Date: 2020-02-24 11:32:51

What a company thinks about social issues is now emerging as it builds its brand. This is how “brand purpose” or “doing good” campaigns link social advertising issues with marketing....

Magazine: Superbrands Magyarország is 15 years old
Date: 2019-11-12 07:29:54

There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...

Harmony of performance and branding
Date: 2019-05-06 09:43:19

Brands have to fight for consumer attention, but it is matter how they do it. The ADDICT Interactive and MITTE Communications have produced a joint industry survey that shows that...

Magazine: Brands and risks
Date: 2019-04-19 07:20:16

GfK has recently published a study that focuses on the risks in brands. For instance in the recent past Coca-Cola was facing the problem of soft drinks being criticised widely for...

Magazine: Brandformance – brand building and sales support at the highest level
Date: 2018-08-01 07:27:42

MITTE Communications and ADDICT Interactive prepared a study with the participation of 36 marketing and communication managers of 32 companies from 11 sectors. According to this, branding lays the foundation for...

Magazine: Consumers expect more from yogurts
Date: 2017-06-06 08:42:50

In the past few months plain yogurt sales decreased in value and stayed put in volume, while fruit yogurt sales didn’t change in value but reduced in volume. Henriett Szabó-Spanyol,...

Zing to become a franchise network – the Hungarian burger chain would expand in Central Europe
Date: 2017-04-06 10:50:17

The popular Hungarian burger chain, the Zing to be a franchise network. The Hungarian burger chain would expand in Central Europe. The owners of the We love Beef Kft. –...

An objective award was handed over at the BrandFestival recognizing branding performance
Date: 2016-09-08 11:15:43

Creating a new tradition, the BrandExcellence recognition was handed over for the first time this year and will be distributed each year. The professional award recognizes the outstanding branding performance...

New leader at Nespresso and a new marketing manager at Nestlé Hungária
Date: 2015-10-22 11:27:25

From October 2015 Gyovai Györgyi is the leader of Nespresso in Hungary After years she spent in Hungary ands Poland at Mars and after years spent at Danone she joined...

What do brands think?
Date: 2015-03-24 08:52:29

‘Hunguest Hotels is one of Hungary’s biggest hotel chains, the majority of which is in Hungarian ownership. We represent the values promoted by the MagyarBrands programme and are really proud...

This is how AI threatens the branding of businesses Date: 2024-02-12 11:46:32

Quality, product innovation and integrated campaigns – PICK’s recipe for keeping consumers Date: 2023-10-12 11:16:05

Brand building with business awards Date: 2022-11-17 10:04:15

Podcast series about trademark user brands Date: 2022-11-09 09:36:26

Premiumisation postponed Date: 2022-09-15 12:36:01

NetPincér entrusted Positive Adamsky with employee branding tasks Date: 2021-04-08 10:30:25

Brand-building is of greater importance than ever Date: 2020-11-27 10:32:04

Social issues in brand building Date: 2020-02-24 11:32:51

Magazine: Superbrands Magyarország is 15 years old Date: 2019-11-12 07:29:54

Harmony of performance and branding Date: 2019-05-06 09:43:19

Magazine: Brands and risks Date: 2019-04-19 07:20:16

Magazine: Brandformance – brand building and sales support at the highest level Date: 2018-08-01 07:27:42

Magazine: Consumers expect more from yogurts Date: 2017-06-06 08:42:50

Zing to become a franchise network – the Hungarian burger chain would expand in Central Europe Date: 2017-04-06 10:50:17

An objective award was handed over at the BrandFestival recognizing branding performance Date: 2016-09-08 11:15:43

New leader at Nespresso and a new marketing manager at Nestlé Hungária Date: 2015-10-22 11:27:25

What do brands think? Date: 2015-03-24 08:52:29